https://www.sweetdreams.in/

Salary Range: up to 5 LPA Experience: 1-3 YEARS

Email: [email protected]

About the Role

We are looking for a Content & Social Media Executive who understands what makes content work — from planning the monthly calendar and writing the message to managing shoots and getting the final content live.

The ideal candidate is creative, organised, hands-on and social-media savvy, with the ability to take an idea from a content calendar to a finished post, reel, CRM campaign or customer-facing communication.

This is not only a social posting role. Copywriting is a major part of the job. You will help shape how SWEET DREAMS communicates across social media, CRM, e-commerce, campaigns, influencer content and other brand surfaces.

You should think content-first while understanding the business objective behind each piece of communication. The role requires someone proactive who can move between ideas, writing, coordination, execution and performance learning.

Key Responsibilities1. Content Calendar Planning

- Plan and maintain the monthly social media content calendar.
- Develop content ideas aligned with brand campaigns, launches, trends and key occasions.
- Balance brand, product, engagement, culture and trend-led content.
- Coordinate with internal teams for timely availability of products, information and creatives.

1. Copywriting Across All Brand Surfaces

- Own day-to-day copywriting across social media, CRM and campaign communication.
- Write captions, hooks, CTAs, reel scripts, story copy and social-first campaign messaging.
- Write and adapt copy for WhatsApp, RCS, email, SMS and other CRM communication.
- Support website and e-commerce copy including banners, collection messaging, landing pages, product storytelling and promotional communication.




- Adapt one campaign idea into channel-specific copy while keeping the core brand message consistent.
- Write copy for store campaigns, influencer briefs, launch communication, ads and other customer-facing surfaces.
- Maintain consistency in tone of voice, grammar, clarity and brand language across every touchpoint.
- Develop multiple copy routes and hooks for testing across organic content, CRM and paid media.
- Work with design, CRM, performance and e-commerce teams to ensure copy and creative work together.
- Build and maintain a reference bank of strong campaigns, hooks, copy formats and competitor inspiration.

1. Social Media Execution

- Manage day-to-day execution across Instagram and other relevant social platforms.
- Coordinate with designers, editors, photographers, influencers and internal teams.
- Stay updated with trends, formats, sounds and emerging content opportunities.
- Monitor content performance and use learnings to improve future content.
- Ensure content is published correctly and on schedule.

1. Shoot Management

- Plan and coordinate photoshoots and video shoots from brief to final output.
- Create shoot briefs, shot lists, references and moodboards.
- Coordinate with photographers, videographers, models, stylists, makeup artists and production teams.
- Ensure products, props, locations and requirements are arranged in advance.
- Be present during shoots to ensure content requirements and creative direction are executed.
- Coordinate post-production and ensure final assets are delivered on time.

1.



Content & Brand Management

- Ensure content stays consistent with the brand’s visual identity, tone and communication guidelines.
- Identify opportunities for fresh, engaging and platform-native content.
- Support campaign launches, product drops, influencer content and brand initiatives.
- Maintain an organised library of social media and campaign assets.
- Proactively identify content gaps instead of waiting for individual briefs.

1. Performance & Learning

- Track basic social content performance including reach, engagement, views, saves and shares.
- Identify winning hooks, formats, topics and creative patterns.
- Feed learnings back into future calendars, scripts and copy.
- Work with Performance Marketing and CRM teams to understand which content and messaging drives action.

Key Requirements
- 1–3 years of experience in social media, content marketing, digital marketing, copywriting or a similar role.
- Strong content calendar planning and social media execution skills.
- Strong copywriting ability across short-form, campaign and conversion-oriented formats.
- Robust understanding of Instagram and current social media trends.
- Good creative sense and understanding of visual storytelling.
- Ability to write clear, engaging and brand-appropriate copy.
- Experience coordinating shoots and multiple creative stakeholders.
- Strong organisation, communication and follow-through.
- Ability to multitask across several live projects and timelines.
- Basic understanding of social media analytics and content performance.
- Comfortable working on-ground during shoots.
- Fashion, lifestyle, beauty, D2C or consumer-brand experience is preferred.
- Portfolio or examples of social content, campaigns or copywriting work are strongly preferred.

📌 Content & Social Media Executive (Mumbai)
🏢 Sweet Dreams
📍 Mumbai