Job Overview

We are looking for a detail-oriented and results-driven Cold Email Lead Generation Executive to build targeted B2B prospect lists, run cold email campaigns, and generate qualified business opportunities.

You will be responsible for the complete cold email lead generation process, including business data extraction, decision-maker research, email finding and verification, campaign setup, inbox management, email deliverability, follow-ups, and lead tracking.

The ideal candidate understands how to reach the right prospects, maintain clean and accurate databases, improve email deliverability, and create personalized outreach campaigns that generate meaningful responses.

Our focus is on verified prospects, emails reaching the inbox, positive replies, and qualified leads — not simply the number of emails sent.

Key Responsibilities1. B2B Lead Research & Data Extraction

- Extract business information from Google Maps, business directories, company websites, LinkedIn, and other relevant public sources.
- Build targeted prospect lists based on industry, location, business type, company size, and ideal customer profile.
- Identify key decision-makers, including founders, business owners, CEOs, directors, and marketing heads.
- Research company information and enrich existing databases using lead generation platforms, AI tools, and data enrichment solutions.
- Maintain accurate, organized, and up-to-date prospect databases.

1. Email Finding, Verification & Database Management

- Find professional business email addresses for relevant decision-makers using email finder and data enrichment tools.
- Verify email addresses before adding prospects to campaigns.
- Clean, deduplicate, segment, and maintain prospect lists to minimize invalid addresses and improve targeting.
- Maintain organized records in CRM systems, Excel, or Google Sheets.
- Regularly update prospect data and remove invalid, unsubscribed, or suppressed contacts.

1. Cold Email Campaign Setup & Execution

- Set up and manage cold email campaigns using platforms such as Instantly, Smartlead, or lemlist.
- Configure sending domains, inboxes, and email authentication protocols, including SPF, DKIM, and DMARC.
- Monitor inbox health and sender reputation, and use appropriate sending practices to support deliverability.
- Create and execute personalized,



segmented cold email campaigns with relevant follow-up sequences.
- Use AI writing and automation tools to improve personalization, research efficiency, and campaign workflows.
- Coordinate campaign targeting, messaging, and sending schedules based on business objectives.

1. Email Deliverability & Performance Optimization

- Monitor bounce rates, spam complaints, inbox placement, reply rates, and campaign performance.
- Identify and troubleshoot deliverability issues, authentication problems, and sender reputation concerns.
- Test email subject lines, messaging, calls to action, prospect segments, and follow-up sequences.
- Analyze campaign results and implement improvements to increase positive responses.
- Follow responsible sending practices and applicable email marketing, privacy, and data protection requirements.

1. Lead Qualification & Reporting

- Monitor incoming responses and identify prospects interested in our services.
- Separate positive replies, qualified opportunities, objections, and uninterested responses.
- Pass qualified leads to the sales team with relevant prospect information and conversation context.
- Maintain accurate campaign records and report on verified prospects, deliverability, positive replies, and qualified leads.
- Recommend improvements based on campaign data and lead quality.

Tools & Platforms
- Lead Research: Google Maps, Apollo.io, LinkedIn Sales Navigator
- Data Enrichment: Clay, Hunter, Snov.io, RocketReach, Lusha
- Email Verification: Email verification and validation tools
- Cold Email Automation: Instantly, Smartlead, lemlist
- Email Infrastructure: Google Workspace, Microsoft 365, domain and DNS management tools
- Data Management: CRM software, Microsoft Excel, Google Sheets
- Automation & Productivity: AI writing tools, data enrichment tools, and workflow automation platforms

Skills & Qualifications
- Understanding of B2B lead generation, cold email outreach, and prospect research.




- Experience building targeted prospect lists and identifying relevant business decision-makers.
- Knowledge of email finding, email verification, data enrichment, and database management.
- Familiarity with cold email campaign platforms and automated follow-up sequences.
- Understanding of email deliverability, SPF, DKIM, DMARC, bounce management, and sender reputation.
- Ability to write or optimize personalized cold emails and improve campaign response rates.
- Strong analytical skills and the ability to interpret campaign performance metrics.
- Proficiency in Excel or Google Sheets and familiarity with CRM systems.
- Good attention to detail, organizational skills, and a results-oriented approach.
- Awareness of email outreach compliance, unsubscribe management, and data privacy requirements.

Experience with tools such as Apollo.io, Clay, Hunter, Instantly, Smartlead, or lemlist is an advantage. Role Objective & Performance Metrics

Success in this role will be measured by:

- Accuracy and quality of verified prospect lists.
- Relevance of targeting and decision-maker identification.
- Email deliverability and sender reputation.
- Positive reply rates and engagement from relevant prospects.
- Number and quality of qualified leads generated.
- Database accuracy, campaign consistency, and timely reporting.

We value quality data, solid deliverability, relevant outreach, and genuine business opportunities over sending large volumes of emails without a clear targeting strategy. Who Should Apply?

This role is ideal for candidates with experience or a strong interest in cold email lead generation, B2B prospecting, email marketing operations, sales development, data research, and outreach automation.

If you enjoy researching businesses, building accurate prospect databases, managing email campaigns, troubleshooting deliverability, and turning targeted outreach into qualified sales opportunities, we encourage you to apply.

Apply now to help us build a reliable pipeline of targeted prospects and qualified business leads.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:
- Anand Vihar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Cold Email Lead Generation Executive (Anand Vihar)
🏢 Digital Marketing Minister
📍 Anand Vihar