Campaign Specialist

We are looking for a Campaign Specialist with hands-on experience in lifecycle marketing and campaign execution. The ideal candidate should have experience working with Braze or similar lifecycle marketing platforms, setting up multi-channel campaigns, performing campaign QA, and executing A/B tests and experiments.

Key Responsibilities

- Configure and launch campaigns across Email, SMS, Push, In-App, and Hardware Notifications.
- Build and deploy campaign messages using modular templates, reusable content blocks, and approved content components.
- Execute end-to-end campaign setup, including audience selection, segmentation, scheduling, and message configuration.
- Configure and launch triggered campaigns and Braze Canvases based on predefined business requirements.
- Perform end-to-end campaign QA and testing to ensure accuracy, functionality, and content quality.
- Conduct email inbox rendering and cross-device testing using tools such as Litmus.
- Set up and execute A/B tests, control groups, and marketing experiments.
- Validate campaign content, links, personalization, audience criteria, scheduling, and message configuration before launch.
- Coordinate with marketing, creative, content, and other stakeholders to ensure campaigns are launched accurately and on time.




- Troubleshoot campaign setup and QA issues and ensure timely resolution before deployment.

Required Skills
- Hands-on experience with Braze or similar lifecycle marketing platforms.
- Experience in campaign execution and marketing operations.
- Experience working with Email, SMS, Push, and In-App campaigns.
- Knowledge of Braze Canvas / triggered campaigns.
- Experience working with templates, modular content, and reusable content components.
- Strong understanding of campaign QA and testing processes.
- Hands-on experience with Litmus or similar email testing/rendering tools.
- Experience setting up A/B tests, control groups, and experiments.
- Basic knowledge of HTML/CSS.
- Good attention to detail and strong campaign execution skills.
- Valuable communication and stakeholder coordination skills.

Preferred Experience
- Experience in Lifecycle Marketing, CRM Marketing, Marketing Automation, or Campaign Operations.
- Experience managing campaigns for global or international audiences.
- Understanding of customer segmentation, personalization, and triggered communications.
- Experience working in a high-volume campaign execution environment.

Pay: ₹1,000,000.00 - ₹1,300,000.00 per year Work Location: Hybrid remote in Pune, Maharashtra

📌 Campaign Specialist (Pune)
🏢 Selections Hr Services
📍 Pune