Role & responsibilities The incumbent will be responsible for P&L;, Commercial Strategy, Customer Acquisition and Business Development, Build the Customer Value Proposition, Commercial Performance, technical B2B sales technology etc.

Commercial Strategy

- Identify and prioritise industries, customer segments and applications based on market size, customer pain points, treatment economics and probability of adoption.
- Develop a clear go-to-market strategy for each priority segment.
- Develop pricing and commercial models that capture the value created for customers. o Establish a clear roadmap for scaling the ferrate business across India and, subsequently, relevant international markets.

Customer Acquisition and Business Development

- Build a robust pipeline of industrial customers across pharmaceuticals, specialty chemicals, agrochemicals, textiles, food & beverage, dairy, pulp & paper and other industries with complex wastewater-treatment requirements.
- Form relationships with senior decision-makers including Business heads, plant heads, EHS heads, wastewater treatment teams, technical and procurement teams.
- Convert Trials into Repeat Commercial Business
- A critical responsibility will be establishing a disciplined process: Customer Problem Initial Lab Testing Pilot Trial Set up and Commencement Commercial Contract Repeat Business
- Identify and qualify high-value trial opportunities.
- Ensure trials are conducted against clearly defined technical and commercial success criteria.
- Work closely with technical team during customer trials.
- Quantify the economic benefits achieved through ferrate treatment and convert successful trials into long-term commercial contracts.
- Establish systems for tracking trial success and trial-to-commercial conversion.
- Reduce the time between technical validation and commercial adoption.

Build the Customer Value Proposition





- To achieve successful repeat business the VP will ultimately have to convince the companies how the economic value of using Ferrate will outweigh its cost and how Ferrate can outperform our competitors.
- Build customer-specific understanding of existing chemical consumption, treatment time, electricity consumption, treatment capacity, sludge generation and disposal, RO membrane performance, water recovery and reuse, existing ETP/ZLD performance, regulatory compliance, capital expenditure avoided, operating expenditure, and overall treatment cost per KL of wastewater.
- Strategic Partnerships and Market Intelligence
- Build relationships with wastewater companies, ETP/ZLD solution providers, CETP facilities, OEMs and system integrators, industrial consultants, and relevant governmental and regulatory bodies.
- Maintain a detailed understanding of the wastewater market and continuously assess new and existing technologies and their developments.

Commercial Performance

- Own commercial performance including revenue growth, gross margin, successful sales pipeline, trial-to-commercial conversion, receivables and collection, customer acquisition, and repeat business.
- Lead the planning and development of commercial-scale ferrate manufacturing facility in coordination with the promoters, technical, engineering and operations teams.
- Develop the roadmap and business plan for scaling from the existing production setup to a commercial manufacturing plant.
- Determine plant capacity and expansion requirements based on projected customer demand and the commercial pipeline.

Preferred candidate profile Bachelors degree in chemical engineering, Environmental Engineering, Chemistry (BSc), Biotechnology

MBA in BD / Ph.D. in Technical is preferred

20+ years of overall in technical B2B sales, business development, technology commercialization and/or P&L; ownership.

Preferably from the industrial wastewater, water-treatment, specialty chemicals, environmental technologies or related sectors.

Strong communication and leadership skills.

📌 Business Head (Karnataka)
🏢 Omam Consultants
📍 Karnataka