Business Development Manager – Channel Sales West Region (POS Printers & PCPOS)

Department: Sales & Business Development

Location: Mumbai / Andheri West

Reporting To: Sales Director

Industry: POS / Retail IT / Printing / Technology Solutions

Job Summary

We are looking for a Business Development Manager – Channel Sales to develop and expand our channel business for POS Printers, PCPOS systems and related Retail IT products.

The role will be responsible for developing a strong network of distributors, dealers, resellers, POS solution providers, system integrators and technology partners across West India.

Key Responsibilities

● Identify, appoint and develop distributors, dealers, resellers and POS solution partners across assigned territories.

● Build and maintain a strong and active channel partner network across West Region.

● Identify new market opportunities and expand the company's presence in existing and new territories.

● Generate sales through channel partners and achieve assigned revenue, volume and margin targets.

● Establish strong relationships with distributor owners, sales managers, product managers and key decision-makers.

● Regularly visit channel partners to develop business opportunities, review sales performance and identify new prospects.

● Drive product presentations, demonstrations, partner meetings and customer engagements jointly with channel partners.

● Provide partners with product information, pricing, sales tools, presentations and other required support.

● Train channel partners and their sales teams on POS Printers, PCPOS and related solutions,

including product features, applications and positioning.

● Monitor partner inventory, sales pipeline, order flow and market demand.

● Ensure effective stock rotation and minimize channel inventory build-up.

● Develop and manage channel schemes, incentives,



rebates and promotional programs in coordination with management.

● Identify and manage opportunities for cross-selling and upselling across the partner network.

● Monitor competitor products, pricing, channel strategies and market activities.

● Travel extensively across assigned territories for partner development, customer meetings and business reviews.

The candidate will be responsible for developing relationships with:

● IT Distributors

● Regional Distributors

● POS Dealers & Resellers

● POS System Integrators

● Software / POS Application Companies

● Hospitality Technology Partners

● QSR Technology Partners

● Barcode & Auto-ID Partners

● Payment Technology Partners The candidate will primarily drive sales of:

● POS Receipt Printers

● PCPOS Systems

● Customer Display / Peripheral Solutions

● Related Retail IT Hardware and Solutions

Required Skills & Experience

● 2 years of experience in Channel Sales / Distribution / Business Development, preferably in POS, Retail IT, IT Hardware or Technology products.

● Proven experience in developing and managing distributors, dealers, resellers or system integrators.

● Experience selling POS Printers, POS hardware, PCPOS, barcode products, retail technology or similar products will be strongly preferred.

● Solid understanding of the IT distribution and channel ecosystem.

● Existing relationships with distributors, POS dealers, resellers and system integrators will be an advantage.

● Ability to identify and onboard productive channel partners.

● Commercial understanding of distributor margins, partner pricing, schemes, rebates and channel incentives.

● Strong presentation and communication skills.

● Proficiency in MS Office; CRM experience will be an advantage.

● Good Communication Skill in English, Hindi and local language

Pay: ₹500,000.00 - ₹1,000,000.00 per year

Work Location: In person

📌 Business Development Manager – Channel Sales West Region (POS Printers & PCPOS) (Mumbai)
🏢 hirezy
📍 Mumbai