Role & responsibilities

Market Development of company's products and enhancement of sales through various marketing initiatives/drives

1. Driving Marketing Initiatives like- Counter meet, user meet etc.
2. Business development through market visit at Retailers/End

Users/site User & Influencers Development
1. User Development of Key Outlets
2. End Users' Development through trainings as well as product

application trials.
1. Influencers connect on product specifications
2. Assistance to Sales team/Retailers/End Users etc. for solving market

related issues like- product, product quality and application at user and site level.

Key retailers development

1. Connecting with key retailers for working on their user’s

development.
1. Driving focus product sales at key retailers.
2. Executing retailers specific needs based activity for User conversion.

Training & Development
1.



Providing training to sales officers & end users (Product Knowledge /

Application Training / Planning & Implementation of Market Development Module / Conducting User Development Meets)
1. Joint working with sales officers to identify the concern areas and

take corrective action for development on market development areas. Launching & Promotion of new

Products

1. Launching of products: Driving of end user connect program.
2. Promotion of new products/applications as per new product launch

module
1. Providing market & users feedback of current launches

Market Research
1. To conduct market research and collect systematic feedback from

users| retailers| team as per module
1. To generate market intelligence and track competitors’ activity.

📌 Business Development Manager - Adhesive - Rajkot & Junagadh
🏢 Astral Adhesives
📍 Junagadh