12 Oct
|
Within
|
Ghitorni
1. Business Development Executive
Purpose: Bring architects into WITHIN's world by getting them to experience the flagship store, and enable the co-founders' architect relationships through flawless coordination, follow-through, and engagement.
Key Responsibilities:
- Travel to Tier 2 and Tier 3 cities to meet architects and build a growing base of architects who know and value WITHIN
- Manage the invite-to-engagement journey of architects (first contact, invitation, follow-up, store visit) to turn introductions into active engagement with WITHIN
- Organise architect visits to the flagship store, coordinating with the Hospitality Manager and Sales Designers, so every visit is a seamless and memorable experience
- Plan and coordinate Co-founder’s meetings with architects (scheduling, briefing notes, logistics) so the founders' time with architects is well prepared and productive
- Curate and dispatch gifting for architects, in line with WITHIN's brand standards, to strengthen relationships on occasions and after key interactions
- Execute action points from the founders' meetings with architects within agreed timelines so every commitment made to an architect is honoured
- Maintain the checklist and action tracker for all architect engagements, including reminding BT and IT of the actions they own, so nothing falls through the cracks
- Record every architect interaction in the CRM to give the founders and Marketing complete visibility of each relationship
- Hand over architects' project enquiries to Sales Designers with full context to enable a smooth transition to the sales process
- Gather market intelligence from Tier 2 and 3 cities (architect landscape, upcoming projects, competitor activity) to inform engagement priorities
KPIs:
- Current architects engaged per month in Tier 2 and 3 cities (target: ##)
- Architect visits to the flagship store per month (target: ##)
- Invite-to-visit conversion rate (target: ##%)
- Action points from founders' architect meetings closed on time (target: ##%)
- Architects with repeat engagement (2+ interactions per quarter) (target: ##)
- CRM completeness for architect records and interactions (target: ##%)
- Architect feedback on store visit experience (target: ##/5)
Educational Qualification:
- Bachelor's degree in any discipline
- Qualification in Interior Design, Architecture, Hospitality, or Marketing is an advantage
Experience:
- 4 to 7 years in business development, relationship management, or client engagement roles
- Experience of engaging with architects, designers, or HNI/UHNI customers preferred
- Familiarity with relationship building and management in the luxury segment (furniture, interiors, hospitality, jewellery, premium real estate, or similar) is a plus
- Experience of field roles involving frequent travel
Key Competencies:
- Executive Presence: Dresses, speaks, and conducts self in a manner befitting a luxury brand; at ease in the company of senior and status-conscious architects.
- Influence: Persuades busy architects to give their time and visit the store, without pushing for a sale.
- Relationship Management: Builds warm, lasting relationships through consistent, thoughtful follow-up and genuine interest in the architect's work.
- Execution Discipline: Tracks every commitment and follows through relentlessly, including reminding the founders of their own action points.
- Coordination & Planning: Manages travel, meetings, gifting, and visits across multiple stakeholders with precision and attention to detail.
Factors Critical for Success at WITHIN:
- Clear understanding of the role: opening doors and creating the experience, while the founders own the top-architect relationships and Sales Designers own sales
- Pleasant disposition and grace that reflect WITHIN's hospitality, with discretion in handling status-conscious architects
- Willingness and energy to travel frequently to Tier 2 and 3 cities
- Confidence to follow up with BT and IT on their commitments, respectfully and persistently
- Genuine appreciation of design and craftsmanship to speak credibly about WITHIN's narrative
Pay: ₹80,000.00 - ₹100,000.00 per month
Benefits
- Cell phone reimbursement
- Internet reimbursement
- Leave encashment
- Life insurance
- Paid sick time
Work Location: In person
📌 Business Development Associate (Ghitorni)
🏢 Within
📍 Ghitorni