Designation: Business Development Associate – Brand Management

Experience: 1–3 Years

Location: Bengaluru

Employment Type: Full-Time

Reports To: Head – Brand & Marketing

About the Role

We are looking for a dynamic, creative, and target-oriented Business Development Associate – Brand Management to support our brand growth, client acquisition, partnerships, and business development initiatives for our Media Team.

The candidate will be responsible for identifying new business opportunities, building relationships with brands and businesses, understanding their marketing requirements, and presenting suitable branding, advertising, digital, and promotional solutions.

This role requires a combination of business development, brand understanding, client relationship management, market research, and communication skills .

Key Responsibilities

1. Business Development

- Identify and generate current business opportunities through market research, networking, referrals, cold outreach, events, and digital channels.
- Identify potential brands, corporates, agencies, SMEs, and other business prospects.
- Develop and maintain a strong sales pipeline.
- Conduct introductory calls, meetings, presentations, and product/service demonstrations.
- Understand client requirements and recommend appropriate branding and marketing solutions.
- Prepare proposals, presentations, quotations, and business pitches.
- Follow up with prospects and convert qualified leads into business opportunities.

2. Brand Management

- Understand the client's brand positioning, target audience, marketing objectives, and communication requirements.
- Assist in developing brand activation and promotional strategies.
- Identify opportunities for brands to increase visibility, engagement, and customer reach.
- Coordinate with internal creative, marketing, content, advertising, and technology teams to execute brand campaigns.
- Ensure that brand communication remains consistent across campaigns and platforms.
- Track campaign performance and provide feedback and insights to clients.

3. Client Relationship Management

- Build and maintain strong relationships with existing and prospective clients.




- Act as a point of contact for assigned clients.
- Understand client expectations and ensure timely coordination and delivery.
- Identify opportunities for upselling and cross-selling additional services.
- Maintain regular communication with clients and ensure high levels of customer satisfaction.

4. Market & Competitor Research

- Research market trends, customer behaviour, competitor activities, and emerging branding opportunities.
- Identify new sectors, industries, and businesses that could benefit from the company's solutions.
- Monitor competitor offerings and pricing.
- Provide market intelligence and business development insights to management.

5. Partnerships & Alliances

- Identify potential strategic partners, agencies, businesses, influencers, media organizations, and other relevant stakeholders.
- Initiate partnership discussions and explore mutually beneficial opportunities.
- Assist in negotiating commercial and partnership proposals.
- Build a network of business contacts to support long-term growth.

6. Reporting & Performance Tracking

- Maintain accurate records of leads, prospects, meetings, proposals, and conversions.
- Prepare weekly and monthly business development reports.
- Track sales targets, conversion rates, revenue opportunities, and client engagement.
- Provide regular updates to the management team.

Key Skills Required

- Excellent verbal and written communication skills in English.
- Strong presentation and pitching abilities.
- Good understanding of branding, marketing, advertising, and digital media .
- Strong interpersonal and relationship-building skills.
- Ability to identify business opportunities and generate leads.
- Good negotiation and persuasion skills.
- Strong follow-up and client management abilities.




- Good market research and analytical skills.
- Proficiency in MS Office / Google Workspace and presentation tools.
- Ability to work independently as well as collaboratively with cross-functional teams.
- Target-oriented and results-driven approach.

Desired Qualities

- Confident and outgoing personality.
- Entrepreneurial mindset with a strong business sense.
- Creative thinking and ability to understand brands.
- Highly proactive and self-motivated.
- Strong networking abilities.
- Willingness to meet clients and attend business events.
- Ability to handle multiple prospects and assignments simultaneously.
- Strong ownership and accountability.
- Positive attitude with a willingness to learn.

Qualification

- Bachelor's degree in Business Administration, Marketing, Mass Communication, Advertising, Commerce, or a related field .
- MBA/PGDM in Marketing or Business Development will be an added advantage.
- 1–3 years of experience in business development, sales, brand management, advertising, digital marketing, media, or client servicing is preferred

Key Performance Indicators (KPIs)

- New leads generated.
- Qualified prospects added to the sales pipeline.
- Client meetings and presentations conducted.
- Proposal-to-conversion ratio.
- Current clients acquired.
- Revenue generated.
- Client retention and repeat business.
- Partnerships and strategic accounts developed.
- Achievement of monthly and quarterly business targets.

What We Offer

- Opportunity to work with emerging brands and innovative digital products.
- Exposure to branding, advertising, technology, and business development.
- Opportunity to work directly with senior management and clients.
- Performance-based growth opportunities.
- Dynamic and entrepreneurial work environment.
- Opportunities to build a strong professional network.

Ideal Candidate The ideal candidate is someone who can think like a marketer, communicate like a salesperson, and build relationships like a business partner . The person should be passionate about brands, comfortable interacting with decision-makers, and motivated by achieving measurable business results.

📌 Business Development Associate- Brand Management (Bengaluru)
🏢 BoloIndiaMediaNetworks
📍 Bengaluru