Business Data Analyst – Retail, Wholesale & Growth Analytics

VVS Fresh N Fine | Kerala | Full-time

Job Summary

VVS Fresh N Fine is looking for a Business Data Analyst to turn business data into actionable insights that improve sales, profitability, customer growth, inventory efficiency and marketing performance.

You will work across our chain supermarkets, wholesale business, FMCG operations and digital/e-commerce channels.

This is a high-impact analytics role for someone who is strong in Power BI, Advanced Excel, SQL and data analysis, with knowledge of Python, digital marketing and customer analytics.

We are looking for someone who can go beyond reporting:

What happened → Why did it happen → What should we do → What result can we achieve?

Key ResponsibilitiesSales & Business Analytics

- Analyse daily, weekly and monthly sales performance.
- Track sales by store, category, SKU, department and salesperson.
- Analyse actual sales vs targets.
- Identify sales trends, gaps and growth opportunities.
- Prepare management sales dashboards and reports.
- Analyse store productivity and business performance.

Retail & Supermarket Analytics
- Analyse store-wise performance.
- Track footfall, conversion, average basket value and sales.
- Analyse category and SKU performance.
- Identify underperforming stores and products.
- Identify opportunities to improve store sales and profitability.

Wholesale Analytics
- Analyse wholesale customer sales and buying patterns.
- Track customer-wise sales, order frequency and average order value.
- Identify high-value, inactive and declining customers.
- Analyse salesperson performance.
- Identify customer acquisition and reactivation opportunities.

Customer & CRM Analytics
- Analyse customer purchase behaviour.
- Perform customer segmentation.
- Analyse repeat purchases, retention and customer frequency.
- Identify dormant and inactive customers.
- Support customer reactivation and loyalty campaigns.
- Analyse Customer Lifetime Value (CLV).

Marketing & Digital Analytics

Analyse data from

- WhatsApp campaigns
- Social media
- Instagram
- Facebook
- Digital advertising
- Google Analytics
- Website / E-commerce
- Promotional campaigns

Track:
- Leads
- Engagement
- Conversion
- Customer Acquisition Cost
- Campaign ROI
- Revenue generated
- Repeat purchases

Inventory & Purchase Analytics
- Analyse stock movement and inventory levels.




- Identify fast-moving, slow-moving and non-moving products.
- Analyse stock-outs and excess inventory.
- Support ROL and replenishment analysis.
- Analyse inventory ageing.
- Analyse supplier and purchase performance.
- Identify purchase price and margin opportunities.

Profitability Analytics
- Analyse gross margin by store, category and SKU.
- Identify high-margin and low-margin products.
- Analyse discounts and promotions.
- Identify profitability improvement opportunities.
- Support management with data-driven recommendations.

Power BI & Management Reporting
- Build interactive Power BI dashboards.
- Develop automated MIS and management reports.
- Create KPI dashboards for different departments.
- Combine data from multiple business sources.
- Maintain data accuracy and reporting consistency.
- Present insights clearly to management.

Required SkillsEssential
- Power BI
- Advanced Microsoft Excel
- SQL
- Business Data Analysis
- Data Visualization
- Dashboard Development
- Data Cleaning
- Business Intelligence
- KPI Reporting
- Analytical & Problem-Solving Skills

Preferred
- Python
- Pandas
- NumPy
- DAX
- Power Query
- Google Analytics
- Digital Marketing Analytics
- E-commerce Analytics
- CRM Analytics
- Customer Segmentation
- Sales Forecasting
- Data Automation

What We Are Looking For The ideal candidate should be:
- Highly analytical and numbers-oriented.
- Robust in Power BI and Excel.
- Comfortable working with large datasets.
- Able to identify patterns and business opportunities.
- Strong in logical and structured problem-solving.
- Commercially minded, not just technically skilled.
- Able to explain complex data in simple business language.
- Curious about the reasons behind business performance.
- Comfortable working directly with management.
- Interested in retail, FMCG, wholesale and e-commerce analytics.

Most important: You should be able to convert data into decisions.

We don't want someone who only creates reports.

We want someone who can say:

“Here is what is happening,



here is why it is happening, here is the opportunity/problem, and here is what we should do next.”Experience

2–5 years of relevant experience in any of the following:

- Business Data Analyst
- Data Analyst
- Business Analyst
- Business Intelligence Analyst
- Power BI Analyst
- Retail Data Analyst
- Sales Analyst
- Marketing Data Analyst
- E-commerce Analyst
- FMCG Data Analyst

Experience in retail, supermarket, FMCG, wholesale, distribution or e-commerce is an advantage. Freshers with exceptional practical skills and strong project experience may also be considered.

Education

Preferred qualifications

- Business Analytics
- Data Analytics
- Statistics
- Mathematics
- Computer Science
- Economics
- Commerce
- Business Administration
- Information Technology

Equivalent practical experience and strong analytical capability will also be considered. Key Performance Indicators The success of this role will be measured through:
- Accuracy of business reports and dashboards
- Timeliness of reporting
- Automation of manual reporting
- Quality of business insights
- Sales opportunities identified
- Customer growth opportunities identified
- Inventory improvement opportunities identified
- Marketing ROI insights
- Management adoption of dashboards
- Measurable business improvements generated through analytics

Why Join VVS Fresh N Fine? You will get exposure to a real and growing multi-unit retail and wholesale FMCG business.

You will work across

Retail + Wholesale + FMCG + Sales + Customer Analytics + Inventory + Purchase + Marketing + E-commerce + Business Strategy

This is an opportunity to build and influence a data-driven decision-making system, rather than simply prepare routine reports.

Job Details

Job Title: Business Data Analyst

Department: Business Analytics / Strategy & Growth

Industry: Retail | FMCG | Supermarket | Wholesale | E-commerce

Experience: 2–5 Years

Employment Type: Full-time

Location: Kerala

Application Requirement

Candidates should highlight their experience with Power BI, Excel, SQL, Python, dashboards, data analytics and business intelligence in their resume.

Candidates with a portfolio of Power BI dashboards, analytics projects or business analysis work are strongly encouraged to apply.

Pay: From ₹20,000.00 per month

Work Location: In person

📌 Business Data Analyst (Cherthala)
🏢 Vvs fresh n fine
📍 Cherthala