Business Negotiator

Roll Summary

Business Negotiators are vital to the ophthalmic pharmaceutical/Surgical industry and the health care profession. They promote the company’s products to Health Care

Practitioners / Professionals. Product promotion occurs at face-to-face meetings or medical conventions. The process of selling involves contacting potential customers,

identifying their needs, convince them that your products or services (rather than those of competitors) can best satisfy those needs, closing the sale by agreeing the terms and conditions, and providing an after-sales service.

1. To schedule appointments, speak to customers on the phone and arrange travel

plans.
1. To plan each call through the proper identification of appropriate product or products

to promote, which sales tools to use and the right schedule to execute the call.
1. Plan, organize and execute product presentation to Ophthalmologists / concerned

Para medical staff regarding the use of the product, mode of action, features and benefits
1. To Plan work schedules on weekly and monthly timetables. This may involve working

with the Area Sales Team or discussing future targets with the area sales manager.
1. To make customer interested in the product and to arrange a sale and develop

strategies for increasing opportunities to meet and talk to contacts in the medical and healthcare sector.
1. Building and maintaining positive working relationships with medical staff and

supporting administrative staff of the customers e.g. receptionists; Purchase department, Accounts Department.
1. keeping detailed records of all contacts.
2. Analyse sales statistics and prepare sales reports.
3. Effectively manage expenses and maintain desired sales to expense ratio and to file

reports and expense accounts,
1.



Attain assigned sales and market share goal and reaching (and if possible

exceeding) annual sales targets.
1. To regularly attending company meetings, technical data presentations and

briefings.
1. To attend conferences to learn about ophthalmic / surgical pharmaceutical

products.
1. To develop knowledge about recent and existing products and keep up with the latest

clinical data supplied by the company and interpreting, presenting and discussing this data with health professionals during presentations.
1. Constantly endeavour to improve product knowledge, disease knowledge and

selling skills at company standards to deliver appropriate information to concerns effectively and professionally.
1. Maintaining knowledge of new developments in Ophthalmology, anticipating

potential negative and positive impacts on the business and adapting strategy accordingly.
1. Observe, monitor, record and report competitors’ activities, sales, prices and

products executed in the territory and identify appropriate counter strategy.
1. Staying informed about the activities of health services in a particular area.
2. Focus & improvement on sales keeping unit wise performance.
3. Increase market share.
4. Ensuring timely collection of payments
5. Regular Review with customer in regard to service performance and businesses

growth.
1. To attend minimum 10 operations each month and submit a report.

2. Reporting and Coordination

(A) Appropriate Coordination with sales and marketing and support functions for Job to be done.

(B) Maintaining reporting discipline and timely submission of :

1. Sales forecast
2. Monthly activity plan as per various formats

3. Monthly sales report

4. Expenses
5. Any other data and report as required and demanded by Head Office & Superiors

shall be submitted during the prescribed time limit.

📌 Business Coordinator (Delhi)
🏢 Care Group
📍 Delhi