Job title: BTL - Event Coordinator

Work Location/Area: Mumbai/Pune

Department: Marketing Sub Department: BTL Activations Reports to: City Head - BTL Activations

Key relationships with: Marketing, BTL Team, Branding, Distribution, People Experience, and Admin Teams

Key Responsibilities: 1.

Event

Planning &

• Strategy Develop and execute city-level events and field marketing plans aligned with brand and business goals. Plan and manage events end-to-end — from ideation to execution — ensuring brand visibility and consumer education. Focus on marketing and customer education without relying on offers or discounts, emphasizing brand awareness and app downloads. Identify key event opportunities in residential complexes, corporates, and community areas to drive consumer engagement.

2. Execution &

• On-Ground Management Supervise and coordinate on-ground teams for professional and timely event execution. Ensure adherence to brand guidelines, setup quality, and safety standards. Personally monitor key activations and troubleshoot operational challenges. Manage event logistics, recce, and deployment of branding materials. Focus on churn customers and those who have not placed recent orders — meet them personally, understand their challenges, and re-engage them through brand education and interaction. Collaborate with the City Head and BA/MTP/Interns team to plan targeted reactivation activities aimed at improving customer retention and reorder frequency.

3. Vendor &

• Partner Management Identify, evaluate, and onboard reliable vendors for event execution. Negotiate cost-effective deals without compromising on quality and timelines. Maintain vendor performance reports and ensure smooth coordination across events.

4. Team Leadership &

• Coordination Lead, train, and motivate Brand Ambassadors/MT/Interns and Promoters for effective consumer engagement.





- Work closely with the City Head to plan manpower allocation, daily scheduling, and achievement of city targets. Conduct weekly performance reviews to track event results and team productivity. 5. Budgeting & Reporting Prepare and manage event budgets with focus on cost efficiency and ROI. Maintain transparent records of expenses, materials, and campaign outcomes. Submit detailed reports including footfall, engagement levels, app downloads, and customer feedback. 6. Branding & Merchandising Ensure consistent and high-quality branding at all events — banners, standees, tables, and display setups. Maintain and track inventory of BTL materials, ensuring timely replenishment and utilization. 7. Stakeholder Coordination Collaborate with internal teams — branding, operations, and admin — to ensure smooth execution. Coordinate with external partners, communities, and associations for permission and event coordination. 8. Data, Insights & Optimization Track campaign data and use insights to plan future activations effectively. Monitor competitor BTL activities and share market learnings with the team. Ensure every event contributes to brand education, app downloads, and consumer loyalty. 9. Compliance & Process Adherence Follow all company and legal guidelines for event management. Maintain proper documentation, SOP adherence, and timely reporting. Skills & Competencies Solid experience in BTL and on-ground marketing. Excellent communication, negotiation, and leadership skills. Ability to engage and educate consumers without relying on offers. Strong focus on customer retention by identifying and re-engaging churn customers. Vendor management and team coordination expertise. Analytical mindset with data-driven decision-making. High energy, discipline, and a proactive problem-solving attitude. Willingness to travel extensively within assigned areas.

Work Location: In person

📌 BTL - Event Coordinator (Mumbai)
🏢 CRUTZ LEELA ENTERPRISES
📍 Mumbai