Brand Manager Tea & Beverages

Role Overview

We are looking for an experienced Brand Manager to lead the growth and development of our brand across the Tea & Beverage portfolio. The role will be responsible for shaping brand strategy, understanding consumers, driving integrated marketing campaigns, supporting new product launches and building meaningful consumer engagement.

Key Responsibilities

1. Brand Strategy & Growth

- Develop and execute the annual brand strategy and marketing calendar across Tea & Beverage categories.
- Identify opportunities to strengthen brand positioning, relevance and differentiation.
- Track brand health, category trends, competition and consumer behaviour to identify growth opportunities.
- Translate brand objectives into clear marketing initiatives and business outcomes.

2. Consumer Insights & Market Understanding

- Develop a strong understanding of target consumers, their needs, preferences and purchase behaviour.
- Conduct consumer, category and competitor analysis to inform brand and campaign decisions.
- Use consumer insights to identify opportunities for product, communication and customer experience improvements.
- Monitor emerging trends across Tea, Beverages, FMCG, F&B; and D2C.

3. Integrated Campaigns & Brand Communication

- Lead 360 brand campaigns across digital, social, retail, D2C and other relevant consumer touchpoints.
- Develop campaign briefs, communication strategies and creative direction in collaboration with internal teams/agencies.
- Ensure consistency of brand positioning, tone of voice and visual identity across channels.
- Measure campaign effectiveness and optimise initiatives based on performance.

4. New Product Development & Launches

- Partner with Product and cross-functional teams on NPD and product extensions.
- Develop go-to-market strategies and launch plans for new products.
- Define target consumers, product positioning, key messaging and launch communication.




- Track post-launch performance and identify opportunities for optimisation.

5. D2C, Consumer Acquisition & Retention

- Work closely with the D2C team to drive customer acquisition, engagement and retention.
- Identify opportunities across the consumer journey to improve conversion and repeat purchase.
- Leverage digital, CRM, social and content initiatives to strengthen consumer relationships.
- Use customer and campaign data to improve marketing effectiveness.

6. Cross-functional Collaboration

- Work closely with D2C, Sales, Product, Design, E-commerce and Operations teams to ensure seamless execution of brand initiatives.
- Coordinate with external agencies, creative partners and other marketing vendors where required.
- Act as the central brand custodian across functions and ensure alignment with overall business objectives.

7. Marketing ROI & Performance

- Define KPIs for campaigns and brand initiatives and track performance against objectives.
- Analyse marketing spends, campaign effectiveness and ROI.
- Translate marketing data into actionable recommendations for future campaigns.
- Prepare regular brand and campaign performance reports for management.
- 58 years of relevant experience in FMCG, F&B;, D2C, consumer brands or related categories.
- Strong experience in brand management and integrated marketing, rather than purely execution-focused marketing.
- Demonstrated experience in managing campaigns from strategy execution performance measurement.
- Exposure to NPD, product launches and go-to-market strategy.
- Robust understanding of digital, social media and D2C ecosystems.
- Good consumer and market understanding with the ability to translate insights into action.
- Strong commercial acumen and understanding of marketing metrics/ROI.
- Excellent stakeholder management and cross-functional collaboration skills.
- Strong communication, analytical and project management skills.

Must have

- 5–8 yrs brand management
- FMCG / F&B; / D2C / consumer brand experience
- Campaign ownership
- NPD / product launch experience
- Consumer insights

📌 Brand Marketing Manager (Mumbai)
🏢 Anveta Manpower Solutions
📍 Mumbai