12 Oct
|
Recrivio
|
Delhi
Role: Brand & Marketing Manager
Delhi NCR | Full-time | In-office
Level: Manager
Experience: 2–4 years The role in one line:
Put a fast-growing pet nutrition brand on the map.
We’re hiring a hands-on Brand & Marketing Manager for a growing D2C pet nutrition business with its own retail presence across Delhi NCR & Chandigarh, strong marketplace and quick-commerce presence, and an ambitious consumer growth roadmap.
The product is there.
The distribution is there.
The prospect is there.
Now we need someone to build the recall.
What you'll own
This isn't a role where you simply create briefs and send them to agencies.
You'll help build the brand calendar across products, stores and digital channels — and then execute it.
Brand & Positioning
- Own brand positioning, messaging and campaign briefs
- Translate real consumer and category insights into marketing
- Build and execute the brand calendar across channels
Product & Launches
- Own product launches end-to-end
- Work on proposition, packaging inputs and channel rollout
- Review post-launch performance and identify improvements
Content & Partnerships
- Manage social media and content
- Work with creators, agencies and external partners
- Develop ideas, hooks and campaigns that actually get attention
Commerce & Retail
- Partner with performance and e-commerce teams to improve acquisition, conversion and repeat
- Plan retail marketing and store launches
- Drive local activations, partnerships and sampling programmes
Numbers
- Track campaign performance, CAC, conversion and repeat
- Understand channel contribution and marketing ROI
- Manage performance against budgets
What we're looking for
- 2-4 years in brand management, category marketing or consumer growth
- Experience in D2C, consumer, retail, e-commerce or omnichannel businesses preferred
- Working understanding of brand building, digital commerce and retail marketing
- Strong communication and genuine consumer instinct
- Comfortable working with data and business metrics
- Highly hands-on: capable of taking a project from brief → execution → measurement
This role isn't for everyone. If you want to simply brief an agency and review their work, this isn't it.
You'll be expected to write hooks, headlines and briefs yourself.
If you need a fully built team underneath you on Day 1, this isn't it either.
You will help build the marketing engine first, and then build the team around it.
And if you're uncomfortable being measured on CAC, conversion and repeat alongside brand metrics , this probably isn't the right role.
Hiring Process
1️⃣ Application + CV review
2️⃣ Short timed screening exercise (~45 mins)
3️⃣ Take-home strategic case (5 days)
4️⃣ 90-minute live session with the founders
5️⃣ Offer
📌 Brand & Marketing ManagerC (Delhi)
🏢 Recrivio
📍 Delhi