Role: Sr. Manager/ Manager Brand & Product Marketing

Company: Grevol

Location: Delhi NCR Okhla Phase 1

Experience: 7 to 10 years

About the Company

Alt Mobility & Grevol operates a vertically integrated electric vehicle financing, manufacturing and asset management platform designed to optimise performance, mitigate risk and generate sustainable returns across the EV value chain. Through Grevol's battery and vehicle manufacturing capabilities combined with Alt's financing, lifecycle management and proprietary software, the Group has created a differentiated business model across manufacturing, finance, operations and data.

What are we looking for?

- Develop brand and product marketing strategies across EV mobility businesses.
- Lead brand positioning, messaging and go-to-market strategies for new products, launches and market expansion.
- Plan and execute integrated marketing campaigns across digital, social media, ATL, BTL, retail and on-ground channels.
- Develop customer-focused marketing communication based on market research, deep consumer insights and competitive understanding.
- Lead product launch planning & communication, including campaign strategy, messaging, content and market readiness.
- Build and manage content strategies across social media, digital platforms, product communication and brand campaigns.
- Develop campaign concepts, creative briefs, communication frameworks and marketing narratives in collaboration with creative teams.
- Drive influencer marketing, community initiatives and other brand-building activities.
- Lead retail and POSM marketing initiatives across dealerships and customer touchpoints.
- Work closely with Product, Sales, Business, Dealer, Service and Leadership teams to ensure consistent product and brand communication.
- Manage Lead Generation,



campaign performance and marketing ROI.
- Lead and mentor cross-functional teams across Brand, Content, Social Media, Design and Marketing.
- Identify opportunities for market expansion, customer acquisition, demand generation and business growth.

What we’re looking for

- 7 - 10 years of experience in Brand Marketing, Product Marketing, Integrated Marketing, Growth Marketing or a related function.
- Experience in Automobile EV, automotive, mobility, consumer technology or other fast-growing businesses will be preferred.
- Strong understanding of brand strategy, product positioning and go-to-market planning.
- Experience in managing end-to-end product launches and integrated marketing campaigns.
- Strong understanding of digital, social media, ATL, BTL, retail and on-ground marketing.
- Strong content, storytelling and campaign development skills.
- Experience in market research, consumer insights and competitive analysis.
- Experience managing marketing budgets and tracking campaign performance and ROI.
- Strong stakeholder management and cross-functional collaboration skills.
- Experience leading and mentoring marketing, content, social media or creative teams.
- Excellent written and verbal communication skills.
- Ability to balance strategic thinking with hands-on execution.

Why this role

- Opportunity to lead brand and product marketing for a fast-growing EV and mobility company.
- Exposure to product launches, brand building, market expansion and integrated marketing campaigns.
- Opportunity to work closely with Product, Sales, Business and Leadership teams.
- Scope to build marketing strategies across multiple EV products and customer segments.
- Opportunity to lead cross-functional teams and own high-impact marketing initiatives.
- Quick-paced environment with strong exposure to the evolving EV and mobility ecosystem.

📌 Brand Marketing Manager (Delhi)
🏢 Green Evolve
📍 Delhi