Job title: Brand Ambassador

Work Location/Area: Mumbai/Pune

Department: Marketing Sub Department: BTL Activations

Reports to: BTL Event Coordinator

Key Relationships: Marketing, People Experience.

Roles and Responsibilities:– Monthly Event Targets ✓ Organizing and running events to generate new leads, meeting quality lead generation and conversion targets. ✓ Coordinating with event organizers, Agents, Apartment Associations, and other vendors.– Planning ✓ Submit Monthly Event Plan for review and sign off with BTL Head at the beginning of the month – Plan should cover expected events execution. ✓ Monthly Event Running Plan should be submitted and signed off with BTL Head at the beginning of the month. ✓ Daily field level work planning and reporting.– Reporting ✓ Event wise lead generation reports, event expense report on per event basis to be filled with the BTL Head. ✓ Consumer visit feedback reports on weekly basis to be submitted. ✓ Use technology tools as directed by management to report daily market activity. A) What does Senior Brand Ambassador do?

- Meet the Existing Consumer– Talk about Akshayakalpa products ✓ Explain about the Apps which can be used to avail Akshayakalpa milk and its products. ✓ Ask about the service provider’s feedback. ✓ Explain about Akshayakalpa’s own delivery system. ✓ Educate consumer about new products and provide product samples. ✓ Build a good rapport with existing consumer and get to know the events and association about their residence/apartments.

✓ Meet key customers and Consumers who have flagged the issues. ✓ Every Sunday Plant visit is available for consumer, their family and friends to know about Akshayakalpa manufacturing and organic farming.

- Meet a new consumer ✓ Handover pamphlets about Akshayakalpa and product brochures. ✓ Introduce and talk about Akshayakalpa and its organic products. ✓ Start with sampling activity with new customer. ✓ Let the customer know about Akshayakalpa App which provides free home delivery. ✓ Also inform about the stores/apps available to avail Akshayakalpa products. ✓ Make customer aware that Akshayakalpa is certified by Aditi and FSSAI.



✓ Every Sunday Plant visit is available for customers, their family and friends to know about Akshayakalpa manufacturing and organic farming. ✓ Answer questions customer might have about product and provide additional information about the products which can include brochure.
- Meets a recent/existing consumer– Talk about Akshayakalpa products and Services ✓ Ask about Akshayakalpa product quality and service and areas of improvement. ✓ SBA has to fill feedback form and ask customer to fill in comments and sign the feedback form. ✓ Talk about Akshayakalpa and its products, provide samples and product list, share the WhatsApp creative on all Akshayakalpa products. ✓ Share about Akshayakalpa & Products and ask them to post in their circles/groups.– Ask for referrals and help on business development ✓ Ask for customer referrals and leave some promotional material at their place, share the WhatsApp promotional creative. ✓ Ask for Group meetings in their community/apartment – neighbors, clubhouse meeting, event/activity, kid’s activities etc.– How Consumer can participate ✓ Talk about to be a farmer for a day initiative and share the WhatsApp creative. ✓ Talk about Consumer visits to the farms in the weekends with friends and family. ✓ Talk about Akshayakalpa’s work and philosophy – Share the WhatsApp creative on the same.– Any other feedback from consumer? Or new products they are looking for? B) SBA - Workout 1) Set your Run/Goal ✓ Report on Target v/s Achievement for the previous month and status of action items from weekly/monthly reviews. ✓ Targets and Plan for meeting the new apartments. ✓ Targets and Plan on promotion events, door to door campaigns and generation of qualified leads. ✓ Targets and Plans on Appointment of new event organizers/Agents/Apartment Association.



✓ Commit to 100% event execution. ✓ Commit to 100% conversion of qualified leads to orders.
- Plan your day to Reach your Run - All working days ✓ Publish the daily work plan in the scrum list. ✓ Meet the existing and new apartments to conduct an event activity.

✓Meet the consumers, talk about service quality, ask for referrals and how consumers can participate in Akshayakalpa programs. ✓Meet/Appoint the new apartments on daily basis with prior appointment. ✓Manage and run the events in your area of operation to meet the committed targets as per the monthly plan. ✓ Identify the organic product vendors and inform about AK organic market. ✓Commit to provide product samples to everyone. ✓ Interested consumer lead generation and updating in Google sheet/dashboard. ✓Once product is received, confirmation should be reported to the respective line manager. ✓After event windup, leftover packing should be done and the same should be informed to the logistics. ✓Come back to office/sit in place and summarize what was achieved for the day and put a plan of action on action items and plan for the next day; publish the same in the scrum list. ✓Call people on phone to follow-up on the pending things/previous action items. ✓Fill in the required reports – Daily/Weekly/Monthly every day. ✓Use the technology tools as advised. ✓Set your own targets, publish your daily work schedules to scrum list, meet the targets and enjoy your work! ✓Meet minimum 10 apartments daily, two new event organizers, one organic vendor and one agent. ✓Should do 18 events and 100 spot recharges in a month. ✓Hire part time promoters for weekend events or big events (Part time promoters should do at least 6 to 8 events in a month and from each event they should get at least 5+ Recharges). ✓SBA should have at least 5 part time promoters with him.

- Goodies and Marketing Materials stock details ✓Based on the events planned, we should request for required goodies and marketing materials. ✓Need to track all the materials and submit the consumption report on weekly basis.

Work Location: In person

📌 Brand Ambassador (Pune)
🏢 CRUTZ LEELA ENTERPRISES
📍 Pune