Role & responsibilities

Key Responsibilities1. Business Development & Sales Management

- Drive disbursal targets and business volume for Loan Against Property (LAP), Micro-LAP, and Affordable Home Loan products.
- Expand distribution networks by sourcing, empaneling, and managing relationships with DSAs, Connectors, and Referral Partners.
- Maximize lead-to-disbursal conversion rates through proactive monitoring of the sales pipeline.
- Analyze market trends and competitor strategies to identify local growth opportunities. [1, 2, 3, 4]

2. Portfolio & Credit Quality Management

- Maintain strict accountability for the Portfolio Quality (Asset Quality) of the branch location.
- Manage and minimize early mortality, delinquencies, and Non-Performing Assets (NPAs).
- Coordinate closely with Credit, Legal, Technical, and Risk Control Units (RCU) to ensure seamless underwriting and quick credit decisioning. [1, 2, 3]

3.



Branch Operations & Compliance

- Oversee day-to-day branch administrative operations, cash management, and operational controls.
- Ensure absolute adherence to institutional policies, regulatory guidelines, compliance frameworks, and internal audit requirements.
- Monitor branch expenses to ensure optimum resource utilization and profitability. [1, 2]

4. Team Leadership & People Management

- Hire, groom, and retain a high-performing team of Sales Executives, Relationship Managers, and Operations staff.
- Mentor the team to perform efficiently under high-pressure, target-driven environments.
- Conduct regular performance reviews and address training needs across departments. [1, 2]

📌 Branch Manager - HL and LAP (Usilampatti)
🏢 equitas small finance bank
📍 Usilampatti