B2C Sales Manager & AI Automation A hands-on role connecting sales, process, CRM, automation, and customer experience.

Department: Sales /AI Automation

Reporting To: Business Head / Director

Location: Badarpur, New Delhi

Employment Type: Full-time

Experience: 5–8 years, including 2–3 years in sales-team management or enablement

Role Clarity

This is not a conventional Sales Manager role focused only on sales targets. It requires a process-oriented qualified who can manage the sales team, configure CRM workflows, implement practical no-code/low-code automations, and coordinate technical integrations with developers or vendors.

Role Purpose To streamline the complete B2C lead-to-sales process using CRM, website, WhatsApp AI, IndiaMART, social media, and other digital channels. The objective is to improve response time, prevent lead leakage, automate repetitive tasks, increase conversions, and build a scalable sales system.

Key Responsibilities

1. Sales Process Analysis & Improvement

- Map and optimise the complete enquiry-to-order journey.
- Identify manual work, delays, missed follow-ups, and lead leakage.
- Establish clear workflows, ownership, and escalation processes.

2. CRM Management & Adoption

- Manage CRM configuration, pipelines, lead stages, tasks, and data quality.
- Ensure accurate lead capture from website, WhatsApp, IndiaMART, and social media.
- Train the sales team and ensure consistent CRM usage.

3. Sales Automation & Lead Qualification

- Automate lead capture, acknowledgements, follow-ups, reminders, and lead allocation.
- Implement hot, warm, cold,



and unqualified lead categorisation and scoring.
- Build nurturing workflows, dashboards, and automated reports.
- Ensure high-value leads receive timely human intervention.

4. Website, WhatsApp AI & Channel Management

- Improve AI conversations, FAQs, qualification questions, and response flows.
- Establish smooth AI-to-human handovers.
- Coordinate integrations, testing, and improvements with developers and vendors.

5. Customer Experience

- Reduce response and lead-assignment time.
- Ensure accurate, consistent product information and timely follow-ups.
- Use customer feedback and lost-lead analysis to improve the enquiry journey.

6. Sales Team Management & Enablement

- Manage daily sales operations, targets, productivity, and accountability.
- Allocate leads based on skills, availability, and workload.
- Conduct product, CRM, sales-skills, and process training.
- Standardise calling scripts, WhatsApp templates, and follow-up practices.

7. Reporting & Continuous Improvement

- Prepare daily, weekly, and monthly sales dashboards.
- Track channel-wise leads, conversions, revenue, response time, and follow-up compliance.
- Analyse salesperson performance, lead ageing, lost-lead reasons, and automation effectiveness.




- Present bottlenecks and improvement plans to management.

Key Performance Indicators (KPIs)
- B2C sales target achievement and revenue growth.
- Lead response time and assignment efficiency.
- CRM adoption, data accuracy, and lead capture rate.
- Follow-up compliance and reduction in missed leads.
- Lead-to-order conversion and sales productivity.
- Automation success rate and reduction in manual work.
- Customer satisfaction, repeat sales, and sales-cycle improvement.

Required Experience & Capabilities
- 5–8 years of experience in B2C sales operations, inside sales, revenue operations, or CRM automation.
- 2–3 years of experience managing or enabling a sales team.
- Hands-on experience with CRM configuration and sales workflows.
- Exposure to website leads, WhatsApp Business/AI, IndiaMART, and social-media enquiries.
- Knowledge of lead scoring, qualification, routing, and automated follow-ups.
- Familiarity with tools such as Zoho Flow, Zapier, Make, Pabbly, or similar platforms.
- Functional understanding of APIs, webhooks, and system integrations.
- Strong analytical, process-design, communication, and problem-solving skills.
- Ability to train teams and drive adoption of new systems.
- Good written and verbal communication in Hindi and English.

How to Apply Interested candidates may share their resume at:

Email: [email protected]

Contact: (phone hidden)

Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits

- Paid time off

Work Location: In person

📌 C Sales Manager –C Sales & AI Automation (Badarpur)
🏢 Interior Xpression
📍 Badarpur