Job Overview

We are looking for a proactive and research-oriented B2B Lead Generation Executive to identify potential business clients, find key decision-makers, and generate qualified sales opportunities for our services.

You will handle the lead generation process from start to finish, including market research, prospect identification, contact verification, database management, personalized outreach, follow-ups, and basic lead qualification.

The ideal candidate understands how to identify the right businesses, reach relevant decision-makers, and turn targeted outreach into meaningful sales conversations.

Our focus is on qualified prospects and genuine business opportunities, not simply building large contact lists or sending mass messages.

Key Responsibilities1. B2B Prospect Research & Identification

- Research potential clients based on industry, location, company size, business needs, and relevant buying signals.
- Identify businesses that are a positive fit for our services and target customer profile.
- Use Google Search, Google Maps, LinkedIn, business directories, and other relevant sources to discover new prospects.
- Research company websites, business activities, and potential requirements to identify relevant sales opportunities.
- Explore new industries, markets, and prospect sources to maintain a consistent pipeline of potential clients.

1. Decision-Maker Research & Contact Verification

- Identify key decision-makers, including founders, CEOs, directors, business owners, and marketing heads.
- Find and verify skilled email addresses, business phone numbers, LinkedIn profiles, and company information.
- Use lead generation and data enrichment tools to improve the accuracy and completeness of prospect records.
- Ensure contact details are relevant, current, and appropriate for business outreach.

1. Lead Database Building & Management

- Build, organize, clean, and segment prospect databases based on industry, location, company profile, and other relevant criteria.
- Remove duplicate, invalid, outdated, and irrelevant records.
- Maintain accurate prospect information in CRM systems, Excel, or Google Sheets.
- Keep lead sources, contact details, outreach history, and follow-up schedules properly documented.
- Regularly review database quality to ensure sales teams receive useful and actionable leads.

1.



Outbound Sales Outreach & Follow-Ups

- Conduct personalized B2B outreach through cold email and LinkedIn.
- Use WhatsApp for appropriate business communication where permitted and relevant.
- Create tailored outreach messages based on prospect research, business needs, and potential service fit.
- Manage follow-up sequences for prospects who have not responded.
- Maintain a professional, relevant, and consistent communication approach.
- Experiment with different outreach messages, channels, and follow-up strategies to improve engagement.

1. Lead Qualification & Sales Handover

- Review prospect responses and identify businesses showing genuine interest in our services.
- Conduct basic lead qualification based on business needs, service fit, interest, and readiness to discuss next steps.
- Schedule meetings with interested prospects or transfer qualified leads to the sales team.
- Provide sales representatives with relevant company information, contact details, and conversation history.
- Coordinate with the sales team to understand lead quality and improve prospecting strategies.

1. Performance Tracking & Optimization

- Maintain accurate CRM records, lead statuses, outreach activity, and follow-up schedules.
- Track key metrics such as verified prospects, response rates, qualified leads, and meetings booked.
- Test different industries, audiences, prospect sources, and messaging approaches.
- Analyze which prospecting methods generate the best-quality opportunities.
- Collaborate with the sales team to refine targeting and continuously improve lead generation results.

Tools & Platforms
- Lead Generation & Prospecting: Apollo.io, LinkedIn Sales Navigator
- Business Research: Google Search, Google Maps, business directories
- Contact Verification: Email verification and contact enrichment tools
- Lead Management: CRM software, Microsoft Excel, Google Sheets
- Productivity & Automation: AI-powered research tools and outreach tools





Skills & Qualifications
- Understanding of B2B lead generation, sales prospecting, and outbound outreach.
- Ability to research companies, identify decision-makers, and evaluate potential customer fit.
- Familiarity with LinkedIn prospecting, cold email, and business communication.
- Knowledge of email verification, contact enrichment, and lead database management.
- Ability to write personalized outreach messages and conduct professional follow-ups.
- Basic understanding of lead qualification and the B2B sales process.
- Proficiency in Excel or Google Sheets and familiarity with CRM systems.
- Strong research, organizational, communication, and analytical skills.
- Attention to detail and a consistent focus on lead accuracy and quality.

Experience with Apollo.io, LinkedIn Sales Navigator, CRM software, or B2B sales development is an advantage.

How Success Is Measured

Performance in this role will be evaluated based on:
- Relevance and accuracy of identified prospects.
- Quality and completeness of verified contact information.
- Number of qualified leads generated.
- Positive responses and meaningful sales conversations.
- Meetings booked or qualified opportunities passed to sales.
- Consistent follow-ups and accurate CRM records.
- Improvements in targeting, outreach effectiveness, and lead quality.

We prioritize relevant prospects, accurate research, and qualified sales opportunities over database size or outreach volume. Who Should Apply?

This role is ideal for candidates interested in B2B lead generation, sales development, business research, LinkedIn prospecting, outbound sales, and business development.

Whether you have prior lead generation experience or strong research and communication skills, we are looking for someone who can identify the right prospects, approach them professionally, and help build a consistent pipeline of potential clients.

Apply now to help us connect with the right businesses and generate qualified opportunities for our sales team.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:
- Anand Vihar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 B Lead Generation Executive (Anand Vihar)
🏢 Digital Marketing Minister
📍 Anand Vihar