1. Referral Network & Channel Development

- Identify, develop and activate referral sources that drive student admissions across all GAIC courses.

- Build and manage a network of referral channels — including schools and higher-secondary institutions, colleges, nursing and paramedical tutorials, coaching centres, hospitals and clinics, healthcare organisations, alumni, community groups and career-guidance counsellors.

- Develop referral sources specifically for GAIC's overseas-aspirant courses — including the NCFE CACHE Level 3 Diploma in Adult Care — reaching candidates and communities seeking internationally recognised caregiving qualifications.

- Establish and manage referral arrangements, track source-wise performance, and recognise or reward productive referral partners within approved policy.

- Represent GAIC's international pathways accurately and ethically in all communications — highlighting the value of an internationally recognised qualification, without guaranteeing overseas employment or a visa in any country.

1. College & Institutional Tie-ups

- Establish tie-ups with colleges and institutions for both (a) admissions and student referrals to GAIC courses, and (b) skilling assignments — delivering GAIC caregiving and healthcare skilling modules as add-on, elective, value-added or embedded programmes within partner institutions.

- Negotiate and formalise Memoranda of Understanding and partnership arrangements; coordinate scheduling and delivery with the academic team.

- Build long-term relationships with training institutions, hospitals, healthcare organisations, NGOs,



placement agencies and community organisations for student referrals and course promotion.

- Conduct presentations and awareness sessions on GAIC courses and the career opportunities they open.

1. Lead Generation & Student Acquisition

- Generate a strong and consistent pipeline of qualified student enquiries.

- Manage the complete marketing funnel: Lead Generation → Enquiry → Counselling → Application → Admission → Batch Joining.

- Coordinate with the admissions/counselling team to maximise conversion; monitor source-wise leads and admissions.

- Develop strategies to improve lead quality, reduce cost per admission, and run effective follow-up and lead-nurturing campaigns.

1. Marketing Strategy & Planning

- Develop and implement monthly, quarterly and annual marketing strategies aligned with course-wise and batch-wise admission and revenue targets.

- Identify and target potential students, job seekers, caregivers, healthcare aspirants, overseas aspirants and other relevant segments.

- Conduct market and competitor research to identify new opportunities, locations and markets.

- Develop strategies and campaigns for new course launches and each admission cycle.

1. Digital Marketing

- Plan, execute and optimise campaigns across Meta Ads (Facebook & Instagram), Google Ads, YouTube, WhatsApp marketing,



social media, website & SEO, and online lead-generation platforms.

- Monitor campaign performance and optimise budgets based on ROI and cost per admission.

- Coordinate with content creators, designers, videographers and digital-marketing agencies for batch, course and career-opportunity campaigns.

1. Offline & Field Marketing

- Plan and execute school and college outreach, career-guidance programmes, seminars, workshops, education and job fairs, and community outreach and awareness campaigns.

- Manage outdoor advertising, newspaper advertisements, and brochure/leaflet campaigns.

- Conduct promotional and field activities across Kerala, identifying recent locations and markets for student acquisition.

1. Brand Development

- Strengthen the Guardian Angel Institute of Caregiving brand and maintain consistent brand communication across all channels.

- Coordinate the creation of brochures, presentations, advertisements, videos, social-media content and other promotional materials.

- Position GAIC as a trusted institution for professional caregiving education and career development.

1. Team, Vendor & Reporting

- Coordinate and support the marketing team; set and monitor activity targets.

- Coordinate with external agencies, designers, printers, media agencies and other vendors, ensuring campaigns are delivered within approved budgets and timelines.

- Maintain MIS reporting on leads, admissions, revenue, referral-source and tie-up performance, and campaign ROI.

Pay: ₹33,000.00 - ₹36,000.00 per month

Work Location: In person

📌 Asst. Sales Manager (Vennala)
🏢 27yoc
📍 Vennala