JOB DESCRIPTIONAssociate Sales Manager

Company: MSI Communications

Department: Sales & Business Development

Designation: Associate Sales Manager

Reports To: Sales Manager / General Manager

Location: As per company requirements

1. Job Purpose

To support the achievement of sales targets, develop new business opportunities, maintain strong customer relationships, and contribute to the overall growth of MSI Communications. The Associate Sales Manager will coordinate sales activities, identify prospective customers, prepare proposals, follow up on leads, and ensure customer satisfaction while achieving assigned revenue and profitability targets.
1. Key Responsibilities

A. Sales & Business Development

- Achieve assigned monthly, quarterly, and annual sales targets.
- Identify and develop new business opportunities and potential customers.
- Generate leads through networking, market research, referrals, and customer visits.
- Develop and maintain a strong sales pipeline.
- Promote the company's products and services to prospective and existing customers.
- Support the development and execution of sales strategies to increase revenue and market share.

B. Customer Relationship Management

- Build and maintain long-term relationships with customers and business partners.
- Understand customer requirements and recommend suitable products or services.
- Conduct customer meetings, presentations, and follow-up discussions.
- Respond promptly to customer enquiries, concerns, and requests.
- Coordinate with internal teams to ensure customer satisfaction and timely service delivery.

C. Sales Planning & Reporting

- Prepare sales plans and work towards achieving assigned targets.
- Maintain accurate records of leads, opportunities, quotations, and customer interactions.
- Prepare daily, weekly, and monthly sales reports.
- Monitor sales performance and identify opportunities for improvement.
- Update customer and sales information in the CRM or other designated systems.




- Provide regular sales forecasts and pipeline updates to management.

D. Proposal & Commercial Management

- Prepare quotations, commercial proposals, and sales presentations.
- Coordinate with Finance and relevant departments for pricing and credit approvals.
- Follow up on quotations and negotiate commercial terms within approved limits.
- Ensure accuracy of customer orders, purchase orders, and sales documentation.
- Monitor order status and coordinate with Operations and Logistics for timely delivery.

E. Market Research & Competitor Analysis

- Identify market trends, customer needs, and new business opportunities.
- Monitor competitor activities, pricing, and product offerings.
- Provide feedback to management on customer expectations and market developments.
- Recommend suitable sales initiatives to improve business performance.

F. Payment Follow-up & Coordination

- Coordinate with the Finance Department for customer invoicing and outstanding payments.
- Follow up with customers to ensure timely payment collection.
- Support credit control procedures and escalate overdue accounts.
- Ensure proper documentation of sales orders and customer commitments.

G. Internal Coordination

- Work closely with Sales, Marketing, Finance, Procurement, Operations, and Warehouse teams.
- Coordinate product availability, delivery schedules, and customer requirements.
- Ensure smooth communication between customers and internal departments.
- Support cross-functional initiatives to improve sales performance and customer experience.

1. Educational Qualifications

- Bachelor's degree in Business Administration, Marketing, Commerce, or a related field.




- MBA in Marketing or Sales will be an added advantage.

1. Experience

- 3–6 years of experience in sales, business development, or account management.
- Experience in achieving sales targets and managing customer accounts.
- Experience in B2B sales, corporate sales, or the communications, technology, electronics, media, or service industry will be an advantage.

1. Required Skills & Competencies

- Strong communication, presentation, and negotiation skills.
- Excellent customer relationship management abilities.
- Ability to identify business opportunities and close sales.
- Strong analytical, planning, and problem-solving skills.
- Proficiency in MS Excel, PowerPoint, and CRM software.
- Good interpersonal skills and a customer-focused approach.
- Ability to work independently and as part of a team.
- Willingness to travel for customer meetings, where required.

1. Key Performance Indicators (KPIs)

- Achievement of monthly and quarterly sales targets.
- Revenue growth and profitability of sales.
- Number of new customers acquired.
- Lead conversion rate and sales pipeline growth.
- Customer retention and satisfaction.
- Number of quotations converted into confirmed orders.
- Timely follow-up on customer enquiries and proposals.
- Collection of outstanding customer payments.
- Accuracy of sales forecasts and CRM records.

1. Reporting & Coordination

Internal: Sales Manager, Marketing, Finance & Accounts, Procurement, Operations, and Warehouse. External: Existing customers, prospective clients, corporate accounts, business partners, and other relevant stakeholders.

1. General Responsibilities

Perform any other duties assigned by management in line with the position, departmental objectives, and business requirements of MSI Communications. Note: This may be revised according to the evolving business needs of the organization.

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits

- Adaptable schedule
- Provident Fund

Work Location: In person

📌 Associate Sales Manager (Kozhikode)
🏢 MSI COMMUNICATIONS
📍 Kozhikode