Key Responsibilities

Media Planning &

- Strategy

- Develop integrated digital media plans with a strong focus on biddable platforms and non biddable platforms.

- Build full-funnel media approaches aligned to campaign objectives. Define audience strategy, budget allocation, and platform mix.

- Create structured media plans supported by data, insights, and past performance

Campaign Reporting &

- Analysis &
- Execution

- Own campaign reporting, daily, weekly, monthly, and end-of-campaign.

- Derive actionable mid and end campaign insights and recommend optimizations for future campaigns.

- Strong understanding of campaign setup, optimization levers, and platform capabilities. Ability to guide execution teams on best practices and troubleshooting

Stakeholder &

- Project Management

- Coordinate with internal teams for seamless campaign execution. Manage client communication and expectations effectively.

- Work closely with platform partners (Meta, Google) for best practices and solutions. Ensure timelines and deliverables are met across campaigns.

Billing &

- Operations





- Manage campaign billing, invoicing, and budget tracking , Ensure accuracy in financial reconciliation and documentation, Liaise with finance teams for smooth closures

Data &

- Tools

- Advanced proficiency in Excel (media planning sheets, budget trackers, reporting dashboards), Comfortable working with large datasets and deriving insights

- Experience with reporting tools and dashboards is a plus

Skills &

- Requirement

- 6-7 years of relevant experience in digital media planning.

- Experience across both biddable and non-biddable channels.

- Robust expertise in Meta Ads, Google Ads, DV 360, Google Analytics.

- Solid understanding of the digital ecosystem (programmatic, search, display is a plus).

- Excellent stakeholder management and communication skills.

- Strong analytical mindset with attention to detail.

- Ability to manage multiple campaigns and priorities simultaneously.

- Proactive, solution-oriented approach.

📌 Associate Director, Client Services (Gurugram)
🏢 GroupM Media
📍 Gurugram