12 Oct
|
Open Designs
|
Chennai
12 Oct
Open Designs
Chennai
We are looking for performance-driven Digital Marketing Specialists who can independently plan, execute, monitor, and optimise both SEO/AEO/GEO and paid advertising campaigns across Google, Meta, YouTube, and LinkedIn.
Key Responsibilities
- Plan and execute paid campaigns across Google Ads, Meta Ads, YouTube Ads, and LinkedIn Ads.
- Handle Search, Display, Video, Remarketing, Lead Generation, and Conversion campaigns.
- Conduct keyword, audience, competitor, and market research.
- Set up campaign structures, targeting, budgets, bidding strategies, and conversion goals.
- Continuously optimise campaigns to improve CPL, CPA, CTR, ROAS, and overall performance.
- Coordinate with designers and content writers for ad creatives and copy.
- Set up and monitor tracking using Google Analytics, Google Tag Manager, Meta Pixel, and related tools.
- Prepare weekly/monthly campaign performance reports.
- Develop landing-page improvement recommendations based on campaign data.
- Keep up with changes in advertising platforms and digital marketing trends.
Required Skills
- Hands-on experience with Google Ads and Meta Ads Manager.
- Working knowledge of YouTube and LinkedIn advertising.
- Understanding of conversion tracking and Google Analytics.
- Strong analytical and campaign optimisation skills.
- Positive understanding of funnels, landing pages, lead generation, and remarketing.
- Ability to manage multiple client campaigns simultaneously.
Preferred Google Ads & Google Analytics & Meta certifications, and prior digital marketing agency experience will be an advantage.
Key expectation: The candidate should be able to take ownership of campaign performance and generate measurable business outcomes rather than focusing only on impressions and clicks.
📌 Associate, Digital Marketing (Chennai)
🏢 Open Designs
📍 Chennai