About Us

Strings Marketing Pvt. Ltd. is a leading manufacturer in the soft toy industry, with over 15 years of experience and a strong workforce of 1,000+ employees. We are committed to quality, creativity, and innovation, delivering products that bring joy and comfort to children and families.

Position Details

- Designation: Assistant Manager / Executive Modern Trade
- Department: Sales
- Location: Insignia Tower, Sector 126, Noida
- Experience: 2–4 years
- Qualification: Graduation (Full-time)

Key Responsibilities

- Drive revenue growth across modern trade formats such as Hamleys, Crossword, DMart, Reliance Retail, etc.
- Develop strategic tie-ups and partnerships with buyers.
- Build and manage a strong and diverse product assortment.
- Negotiate and manage Terms of Trade with retail chains.
- Drive same-store growth through effective promotions and in-store programs.
- Achieve profitability targets through an effective mix of promotional and regular SKUs.
- Analyze competitor activity, internal sales performance, fill rates, and ROI.
- Strategically expand presence across high-performing outlets.
- Coordinate with Supply Chain and Marketing teams to ensure timely stock availability.




- Support the KAM team in achieving collective sales targets.
- Build strong client relationships and manage buyer expectations.
- Deliver effective presentations and negotiations with key accounts.

Core Competencies

- Up-to-date Trade / Large Format Store (LFS) Operations
- Strategic Account Management & Negotiation
- Sales & Business Development
- Market Analysis & Consumer Insights
- Understanding of Product, Pricing & Competition
- Strategic & Analytical Thinking
- Communication & Stakeholder Management

Key Performance Indicators (KPIs)

- Sales Value Achievement
- Gross Margin %
- Collection Achievement %
- AMF & Pipeline Compliance
- ECNR + NCNR Value Achievement
- Forecast Accuracy – Real-Time vs. Planned for Modern Trade

Company Details Website: www.miradakids.com

LinkedIn: https://www.linkedin.com/company/mirada-creatives-llp/posts/?feedView=all

Instagram: https://www.instagram.com/officialmirada

Please review the above details and confirm your interest and availability to proceed further with the selection process.

Looking forward to hearing from you.

📌 Assistant Modern Trade Manager (Noida)
🏢 Strings Marketing
📍 Noida