Own design concepts and seasonal direction, translating market trends and buyer requirements into commercially viable collections aligned with brand and export-customer expectations.
Responsibility
- Develop seasonal design direction, themes, colour stories, and silhouettes.
- Lead creation of buyer-focused collections aligned to target markets.
- Balance trend relevance, commerciality, and manufacturability.
- Collaborate with merchandising, sourcing, and production to ensure feasibility and margin alignment.
- Present collections internally and to buyers, and brief junior team members.
- Interpret global fashion trends for export markets and track consumer, competitor, and buyer feedback.
- Guide fabric, trim, and vendor selection with sourcing.
Personal Attributes
- Conceptual and creative, with a strong business orientation.
- A confident presenter and storyteller.
- Ownership-minded over the collection brief.
- Decisive, designing with a transparent point of view.
- A supportive mentor to juniors.
Competencies
- Concept Development
- Commercial Acumen
- Design Leadership
- Buyer Presentation
- Trend Interpretation
- Cross-Functional Collaboration
Education & Experience
- Bachelor's degree or diploma in Fashion or Textile Design from a recognised institute.
- 5-8 years of apparel design experience, preferably in export houses or high-volume manufacturing.
Technical Skills
- Advanced design visualisation and concept development.
- Deep understanding of fabrics, fits, and manufacturing constraints.