We are looking for a dynamic and result-oriented Area Sales Manager to drive cement sales, expand market presence, develop dealer and distributor networks, and achieve sales targets within the assigned territory. The ideal candidate should have strong market knowledge, excellent channel management skills, and proven experience in cement or building materials sales.

Key Responsibilities

- Achieve monthly, quarterly, and annual sales targets for the assigned territory.

- Develop and manage a solid network of dealers, distributors, retailers, and sub-dealers.

- Identify new business opportunities and expand market coverage.

- Maintain relationships with existing customers and onboard current channel partners.

- Monitor competitor activities, market trends, pricing, and customer feedback.

- Lead, motivate, and monitor the performance of sales officers and field sales teams.

- Ensure effective product availability, secondary sales, and market penetration.

- Implement promotional schemes, dealer incentive programs, and marketing activities.

- Monitor outstanding payments, credit limits, and collection efficiency.

- Conduct regular market visits and prepare sales forecasts, reports, and business plans.





- Coordinate with logistics and internal teams to ensure timely product delivery.

- Promote brand visibility and strengthen relationships with contractors, builders, engineers, and influencers.

Required Skills and Qualifications

- 5–8 years of experience in cement sales or building materials sales.

- Strong understanding of dealer and distributor networks.

- Proven track record of achieving sales targets.

- Good knowledge of the assigned territory and local market.

- Strong negotiation, communication, and relationship-management skills.

- Experience in managing a field sales team.

- Ability to analyze sales data and develop territory growth plans.

- Willingness to travel extensively within the assigned area.

Key Performance Indicators (KPIs)

- Sales volume and revenue achievement.

- Dealer and distributor network expansion.

- Secondary sales growth and market share.

- Outstanding payment recovery.

- New customer acquisition and dealer productivity.

- Sales team productivity and territory coverage.

Pay: ₹70,000.00 - ₹80,000.00 per month

Work Location: In person

📌 Area Sales Manager (Goalpara)
🏢 The BIG Advantage
📍 Goalpara