About the Role

We are looking for an energetic, results-driven Area Sales Officer (ASO) to drive business development, channel expansion, and team building across assigned districts in Uttar Pradesh. You will play a crucial role in independently developing your territory, onboarding channel partners (HLPs / Sarthi platforms), and recruiting/managing a network of freelance sales resources to hit ambitious disbursement targets.

Key Responsibilities

- Channel Partner (HLP) Development: Identify, approach, onboard, and nurture Sarthi platforms/HLPs across your territory to build solid, long-term productive relationships.
- Partner Activation: Drive regular HLP activation by ensuring they consistently generate qualified loan files and logins.
- End-to-End Loan Lifecycle Ownership: Manage loan files sourced through partners from documentation and login through field/PV coordination, credit team follow-ups, to final and timely disbursement.
- Freelancer Team Management: Build, train, onboard, and manage a high-performing team of freelance field resources to scale business generation.
- Market Expansion: Conduct regular field visits, market mapping, competitor analysis,



and local networking to discover new growth opportunities.
- Target Achievement: Take full ownership of territory performance across HLP Onboarding, HLP Activation, and Disbursement.

Candidate Profile & Requirements:
- Experience: 2 to 4 years of proven experience in field sales, channel development, territory management, or business development.
- Preferred Industry Background: BFSI, Fintech, Lending, Payments, Telecom, Insurance, or FMCG channel-driven businesses.
- Team Building: Demonstrated ability to build, lead, and drive productivity from a freelancer or field sales network.
- Local Expertise: Strong knowledge and existing network within the assigned districts of Uttar Pradesh.
- Work Style: Self-driven, target-oriented, and comfortable with extensive field travel.

Locations (Multiple Openings Across UP):

Baghpat, Bulandshahr, Gautam Buddha Nagar, Ghaziabad, Hapur, Meerut, Muzaffarnagar, Saharanpur, Shamli, Amroha, Bijnor, Moradabad, Rampur, Saharanpur, Bareilly, Aligarh, Agra, Mathura, Lucknow, Kanpur, Varanasi, Gorakhpur, Jhansi, Prayagraj, and surrounding districts across UP.

📌 Area Sales Officer (ASO) - Multiple Districts Across UP (Kanpur)
🏢 Bisani Brothers
📍 Kanpur