1. Looking for people with 3-8 years experience in wholesale sales, distribution, key accounts or retail sales
2. Experience managing wholesale partners, multi-brand retail and geographically dispersed territories preferred

Industry Looking from : Luxury watches, fashion, lifestyle, accessories, FMCG or other consumer-facing businesses Interested candidates can reach out to Prasad Shetty at (phone hidden) / [email protected]

Position Overview The Area Manager Wholesale is responsible for delivering sales and distribution objectives across the assigned territory through effective management of wholesale partners, driving Primary and Secondary sales, improving door productivity, maintaining healthy inventory and strengthening brand presence.

The role will ensure strong sales execution, partner engagement, market development and network expansion in line with the companys commercial and brand strategy.

Key Responsibilities

1. Sales & Business Performance

- Deliver weekly, monthly and annual Primary and Secondary sales targets across applicable channels.
- Develop and execute territory sales plans to achieve revenue and distribution objectives.
- Monitor partner and door performance and identify opportunities to improve productivity.
- Drive sales schemes and commercial initiatives to maximize sales and inventory liquidation.
- Track performance against targets and implement timely corrective actions.
- Drive improvement and sustain market share and space share across key accounts and wholesale doors.

2. Sales Operations & Order Management

- Manage end-to-end sales operations for the assigned territory.
- Manage partner orders and ensure timely and accurate order processing in the system.
- Coordinate with Finance, Supply Chain and Logistics to ensure material release and dispatch within agreed TATs.
- Ensure timely collection of payments in line with approved credit terms and company policy.




- Resolve operational issues impacting order fulfilment, billing, dispatch and collections.

3. Inventory & Door Productivity

- Maintain healthy Stock-on-Hand (SOH) at partner and door level based on door potential and rating.
- Monitor stock availability, ageing and sell-through and take corrective actions where required.
- Optimize product assortment and inventory levels in partnership with customers.
- Ensure the right product mix and availability across priority doors.

4. Brand & Visual Merchandising Execution

- Ensure implementation and maintenance of Visual Merchandising (VM) standards across partner locations.
- Drive brand visibility, product presentation and planogram compliance in line with company SOPs.
- Work with partners to secure appropriate space, visibility and product placement.
- Ensure effective execution of seasonal launches, newness and brand initiatives at store level.

5. Partner Relationship Management

- Build strong and productive relationships with partners, showroom managers and store-level sales teams.
- Conduct regular market visits and business reviews with partners.
- Analyse brand-wise, category-wise and partner-wise sales and inventory data to identify actionable opportunities.
- Understand partner requirements and coordinate with internal teams to resolve issues.
- Strengthen long-term partner relationships through regular engagement and business development.

6. Market Intelligence & Competition

- Monitor competitor activity, including new brands, product launches,



pricing, promotions, distribution and retail execution.
- Provide market insights on consumer trends, customer requirements and competitive developments.
- Identify opportunities to improve product assortment, processes, visibility and market performance.
- Share relevant market intelligence with the wider sales and commercial teams.

7. Product Knowledge & Sales Capability

- Maintain strong knowledge of the company’s brand portfolio, products and key collections.
- Develop a sound understanding of watch category fundamentals, Core Collections and seasonal newness.
- Identify training requirements and coordinate product and selling-skills training for partner sales staff.
- Coach, motivate and provide feedback to store-level teams to improve product knowledge and sales effectiveness.

8. Network Expansion

- Identify and recommend new doors based on brand fit, market potential, location, customer profile and commercial opportunity.
- Develop business proposals for new doors, stores and brand launches.
- Coordinate with internal teams to ensure timely operationalization of current doors.
- Support network expansion plans and ensure new doors achieve agreed launch and productivity objectives.

9. Data & Business Reporting

- Collect, validate and consolidate partner-wise sales, stock and inventory data.
- Maintain accurate and timely territory-level business reports.
- Analyse sales, inventory and productivity trends to generate actionable insights.
- Provide regular updates on business performance, market developments, risks and opportunities.

Key Performance Indicators : Primary Sales | Secondary Sales | Target Achievement | Door Productivity | Sell-Through | Inventory Health | Stock Availability | Collections | New Door Expansion | VM Compliance | Partner Performance | Market Coverage

📌 Area Manager - Wholesale (New Delhi)
🏢 Vsourcee Bangalore
📍 New Delhi