Campaign execution and management

- Plan, launch, run, and optimize paid campaigns across LinkedIn, Google Ads (Search &

Display), Meta (Facebook/Instagram), YouTube, and Demandbase Advertising.

- Manage targeting, bidding, budgets, and pacing across platforms to engage the right audiences, buying groups, and priority accounts.

- Continuously test creative, messaging, formats, and placements to boost engagement, conversion, and efficiency.

- Account-based advertising and intent activation (Demandbase/Factors/Hubspot Breeze Agent)

- Run account-based advertising campaigns through Demandbase, activating target account lists across display, native, video, and LinkedIn integrations.

- Leverage Demandbase's capabilities to reach specific accounts, buying groups, and decision-makers based on firmographic, technographic, and intent data.

- Optimize Demandbase campaigns using Account Intent, Engagement Minutes,Qualification Score, and Pipeline Predict Score to direct spend toward in-market accounts.

- Turn account engagement data into campaign changesadjusting messaging, creative sequencing, and channel mix based on each account's buying stage.

- Coordinate Demandbase advertising with LinkedIn and Google campaigns for a unified,multi-touch ABM approach.

Performance monitoring and intelligence

- Track daily performance across CPL, CTR, ROAS, account engagement, and pipeline influence.

- Pair platform metrics with Demandbase and account-level data to gauge true campaign impact beyond lead volume alone.

- Spot drop-offs, inefficiencies, and high-performing account segments, and act on optimizations quick.

- Use GA4, Google Tag Manager, Looker Studio, Excel/Google Sheets, Factors,



and Demandbase dashboards for a complete view of performance.

Lead generation and funnel optimization

- Own lead and account-level outcomes, making sure paid efforts generate qualified leads from priority accounts.

- Build and refine full-funnel tracking, from first ad interaction through CRM-qualified leads and sales engagement.

- Partner on landing page and funnel improvements to lift conversion and cut friction.

Analytics and reporting

- Build and maintain dashboards covering channel, account, and pipeline performance.

- Deliver weekly and monthly reports with clear takeaways, learnings, and next steps.

- Track attribution across paid media and Demandbase touchpoints.

Email marketing and CRM integration

- Support email campaigns and nurture flows on platforms like HubSpot, ActiveCampaign, or Mailchimp.

- Ensure paid campaigns, including Demandbase Ads, integrate cleanly with CRM and marketing automation tools like HubSpot, Salesforce, Marketo, or Pardot.

- Maintain accurate tagging, lead flow, and data hygiene for reliable reporting.

What we're looking for

- 3-7 years of hands-on experience in paid media and performance marketing.

- Demonstrated experience running Demandbase Advertising campaigns within an ABM or enterprise demand strategy.

- Strong command of LinkedIn Campaign Manager, Google Ads, Meta Ads Manager, and YouTube Ads.

- Solid grasp of account-based marketing, buying groups, and intent-driven advertising.

- Ability to read intent, engagement, and pipeline signals and turn them into concrete campaign optimizations.

- Skilled with GA4, UTM frameworks, Looker Studio/Data Studio, and performance reporting.

- Comfortable managing multiple live campaigns in a fast-paced environment

📌 AGM- Digital Marketing (ABM) (Gurugram)
🏢 Flipspaces
📍 Gurugram