AGM – Sales | Commercial Real Estate

Location: Ropar – Kurali

Industry: Real Estate / Commercial Property / Construction

Department: Sales & Business Development

Designation: Assistant General Manager (AGM) – Sales

Job Summary

We are looking for an experienced and result-oriented AGM Sales – Commercial Real Estate to lead sales and business development for a commercial real estate project in the Ropar–Kurali region. The candidate will be responsible for developing and executing sales strategies, generating business opportunities, managing channel partners, building investor relationships, driving commercial property sales and achieving revenue targets.

The ideal candidate should have strong experience in commercial real estate sales, commercial property sales, retail and office space sales, SCO plots, showrooms, commercial shops, channel partner management, real estate business development and sales team leadership.

Key Responsibilities

- Develop and execute sales strategies for commercial real estate projects to achieve revenue and booking targets.
- Lead end-to-end sales of commercial properties, SCO plots, commercial shops, showrooms, office spaces and retail units, as applicable to the project.
- Drive business development and sales activities across the Ropar, Kurali, Chandigarh, Mohali and surrounding markets.
- Identify and develop current business opportunities through direct sales, corporate clients, investors and channel partners.
- Build, manage and expand a strong network of real estate brokers, property dealers, channel partners and property consultants.
- Develop channel partner engagement strategies to increase lead generation, site visits and sales closures.
- Manage the complete sales cycle, including lead generation, prospecting, client meetings, site visits, negotiations, booking and closure.
- Identify potential investors, HNIs, business owners, retailers, corporate clients and commercial property buyers.
- Develop and maintain relationships with investors, entrepreneurs, retailers, franchise operators and business establishments.
- Plan and execute sales campaigns, promotional activities, property presentations and channel partner meets.




- Monitor market trends, competitor projects, pricing strategies, demand patterns and commercial property investment opportunities.
- Prepare sales forecasts, revenue projections, sales plans and periodic performance reports for management.
- Lead, mentor and manage the sales team to achieve individual and overall business targets.
- Establish sales processes, monitor sales pipelines and ensure timely follow-up with prospective buyers.
- Coordinate with marketing teams for digital lead generation, promotional campaigns and project branding.
- Negotiate commercial terms with prospective clients and facilitate booking closures in accordance with company policies.
- Coordinate with CRM, legal, finance and post-sales teams for booking documentation, payment follow-ups and customer handover.
- Monitor channel partner performance, sales conversion ratios, lead quality and revenue contribution.
- Maintain accurate records of leads, bookings, sales performance, collections and pipeline status.
- Ensure a professional customer experience throughout the sales and post-sales journey.

Required Skills & Competencies
- Commercial Real Estate Sales
- Commercial Property Sales & Marketing
- Real Estate Business Development
- Channel Partner / Broker Network Management
- Sales Strategy & Revenue Generation
- Sales Team Leadership
- Investor Relationship Management
- Corporate Sales & Client Acquisition
- Lead Generation & Conversion
- Site Visit Management
- Negotiation & Deal Closure
- Market Research & Competitor Analysis
- Sales Forecasting & Pipeline Management
- Pricing Strategy & Commercial Negotiation
- CRM & Sales MIS
- Target Achievement & Revenue Planning

Candidate Profile
- 8–15 years of relevant experience in real estate sales,



preferably in commercial property sales and business development.
- Prior experience in a managerial or leadership role such as AGM Sales, DGM Sales, Senior Sales Manager, General Manager Sales or Commercial Sales Head.
- Proven track record of achieving sales targets and closing high-value commercial property deals.
- Experience in managing channel partners, brokers, property consultants and direct sales teams.
- Strong understanding of commercial real estate markets, customer segments, pricing and investment-driven sales.
- Experience in commercial projects such as SCOs, retail shops, showrooms, office spaces, commercial complexes or mixed-use developments will be preferred.
- Strong leadership, communication, negotiation and relationship management skills.
- Ability to develop new markets and generate business independently.
- Willingness to travel across Ropar, Kurali and nearby markets as required.

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Benefits

- Provident Fund

Ability to commute/relocate:
- Rupnagar, Punjab: Reliably commute or planning to relocate before starting work (Required)

Experience:
- Commercial project sales: 1 year (Preferred)

Work Location: In person

📌 AGM Sales Real Estate (Rupnagar)
🏢 Jobley India
📍 Rupnagar