Agency & Referral Development Manager – B2B Partnerships

Job Overview

We are looking for an experienced and relationship-driven Agency & Referral Development Manager to build strategic partnerships and develop recurring business opportunities through agencies, consultants, web development companies, software companies, referral networks, and white-label partnerships.

The primary responsibility is to identify potential business partners, initiate conversations, present collaboration opportunities, and build long-term professional relationships that generate qualified business leads and new revenue opportunities.

This role is ideal for professionals with experience in B2B business development, agency partnerships, referral marketing, channel sales, partner development, or white-label business development.

Freshers are not eligible for this role. Candidates with relevant professional experience in business development, partnerships, agency relationships, referral development, or B2B sales are encouraged to apply. Experience in digital marketing, web development, software, IT services, or related service industries will be preferred.

Key ResponsibilitiesAgency & Partner Development

- Identify and approach digital marketing agencies, advertising agencies, consultants, web development companies, software companies, IT service providers, and potential referral partners.
- Build a pipeline of prospective agency partners and business referral sources.
- Initiate outreach through calls, emails, professional networking, and other relevant business channels.
- Connect with business owners, agency heads, consultants, and key decision-makers to explore partnership opportunities.
- Develop relationships with organizations that can generate qualified and recurring business opportunities.

Referral & White-Label Business Development
- Identify opportunities for referral partnerships, white-label services, strategic collaborations, and ongoing business referrals.
- Present service capabilities, partnership benefits, and collaboration models to potential partners.
- Explain how agencies and service providers can work together to serve their clients and expand their service offerings.
- Explore mutually beneficial partnership structures that support long-term business growth.
- Develop referral channels that can consistently generate relevant business opportunities.





Relationship Management & Follow-Ups
- Maintain regular communication with prospective and active partners.
- Follow up consistently on partnership discussions, proposals, and collaboration opportunities.
- Build trust and maintain skilled relationships with agency owners, consultants, and business decision-makers.
- Identify opportunities to strengthen existing relationships and encourage repeat referrals.
- Maintain organized records of partner outreach, conversations, follow-ups, and opportunities in the CRM.

Business Opportunity Development
- Independently manage partner outreach, initial discussions, follow-ups, and opportunity development.
- Qualify potential partners based on their business model, client base, service requirements, and collaboration potential.
- Generate qualified business opportunities through external networks and professional relationships.
- Monitor partnership progress and maintain a healthy pipeline of prospective referral and agency partners.
- Contribute to business growth by developing sustainable channels for lead generation and recurring opportunities.

Experience Requirements Freshers are not eligible. Relevant professional experience is required.

Candidates with experience in one or more of the following areas can apply:

- B2B Business Development
- Agency Relationship Management
- Referral Development
- Channel Sales and Channel Development
- Strategic Partnerships and Partner Development
- White-Label Business Development
- B2B Sales and Lead Generation

Experience in the digital marketing, web development, software, IT services, advertising, or related service industry will be preferred. Skills & Qualifications

- Agency Development and Partner Acquisition
- Referral Development and Referral Marketing
- B2B Business Development
- Channel Development and Channel Sales
- Strategic Partnership Development
- Agency Outreach and Partner Outreach
- White-Label Business Development
- Lead Generation and Business Networking




- Client Acquisition and Opportunity Qualification
- Relationship Management
- Service Presentation and Partnership Discussions
- Follow-Up Management
- Negotiation and Business Communication
- CRM and Pipeline Management
- Independent Outreach and Opportunity Development

Who Should Apply? This opportunity is suitable for professionals who:
- Have previous experience in B2B business development, agency partnerships, referral development, channel sales, or related fields.
- Can identify and approach agencies, consultants, web development companies, software companies, and other potential referral partners.
- Are confident communicating with business owners, agency heads, consultants, and decision-makers.
- Can present service capabilities and explain referral, white-label, and partnership models professionally.
- Have experience building and maintaining long-term business relationships.
- Can manage outreach, discussions, and follow-ups independently.
- Are focused on generating qualified business opportunities through external partnerships and referral networks.

Freshers and candidates without relevant professional experience should not apply. Key Skills & Search Keywords

Agency Development Manager, Referral Development Manager, Agency Partnerships, Partnership Development Manager, Channel Development Manager, B2B Business Development Manager, Partner Relationship Manager, Channel Sales, White-Label Business Development, Referral Marketing, Agency Outreach, Partner Acquisition, Strategic Partnerships, B2B Sales, Business Networking, Lead Generation, Client Acquisition, IT Services Business Development, Digital Marketing Partnerships.

Apply Now

If you have relevant experience in B2B business development, agency relationships, referral networks, channel development, or white-label partnerships, we encourage you to apply.

We are looking for a proactive professional who can build strong external business relationships and turn partnership opportunities into a consistent source of qualified business.

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:
- Anand Vihar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Agency & Referral Development Manager (Anand Vihar)
🏢 Digital Marketing Minister
📍 Anand Vihar