Adobe Journey Optimizer (AJO) Specialist

Company: Ganit Business Solutions Location: Bengaluru / Chennai (Hybrid) or Remote (other locations)

About Ganit Business Solutions

Ganit is a data analytics and AI/MarTech solutions company that partners with enterprise clients to build data-driven customer experience and analytics capabilities.

About the Role

As an AJO Specialist at Ganit, you'll work on client engagements designing and running personalized, omnichannel customer journeys using Adobe Journey Optimizer, Adobe Experience Platform, and Real-Time CDP. You'll partner with client-side data teams (who handle underlying schema/data architecture) to turn customer data into live, personalized campaigns across email, SMS, push, and other channels.

What You Will Do

1. Design, build, and optimize customer journeys in Adobe Journey Optimizer across email, SMS, push, and other channels.
2. Create and manage audience segments within Adobe Experience Platform (AEP) and Real-Time CDP to drive targeted engagement.
3. Work with client data teams to ensure proper ingestion, mapping, and utilization of customer data within AJO.
4. Configure domains and sub-domains for channel setup.
5. Implement decisioning and rules within AJO for real-time personalization.
6. Launch and monitor campaigns,



ensuring timely delivery and strong engagement.
7. Analyze campaign and journey performance metrics, and monitor channel IP reputation.
8. Collaborate with technical teams to integrate AJO with Adobe Analytics, Adobe Target, and third-party platforms.
9. Troubleshoot issues related to campaign execution, data flow, or platform performance.
10. Maintain documentation of workflows and configurations, and train internal/client stakeholders on AJO best practices.

What We're Looking For

1. 5-8 years of hands-on experience with Adobe Journey Optimizer (or a closely comparable journey orchestration tool).
2. Proven experience building and managing omnichannel campaigns (email, SMS, push).
3. Working proficiency in Adobe Experience Platform (AEP) and Real-Time CDP, including audience segmentation and decisioning frameworks.
4. Knowledge of data structures (JSON, XDM) and API-based integration concepts.
5. Bachelor's degree in Marketing, Computer Science, Data Science, or a related field.
6. Strong analytical, cross-functional communication, and multi-project management skills in a rapid-paced, client-facing environment.
7. Adobe certifications in AJO or AEP are a plus but not mandatory.

📌 Adobe Journey Optimizer (AJO) Specialist (Bengaluru)
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📍 Bengaluru