12 Oct
|
The hub Ops
|
India
About the Role
We are looking for an ambitious and forward-thinking SEO / AEO / GEO Specialist with 1–2 years of experience to join our remote team. In this role, you won't just focus on traditional search engines like Google—you will also drive our search visibility across AI-powered search engines and generative answer engines (ChatGPT, Perplexity, Gemini, Claude, and Google Search Generative Experience/AI Overviews).
If you are passionate about search technology, understand structured data, and stay ahead of AI search trends, this is the perfect opportunity to grow your career at the cutting edge of digital marketing.
Key Responsibilities
- Traditional SEO:
- Perform keyword research, on-page optimization, content audits, and basic technical SEO fixes (meta tags, internal linking, site structure).
- Monitor domain performance using tools like Google Search Console, Google Analytics 4, Ahrefs, or Semrush.
- Execute basic link building and off-page outreach initiatives.
- AEO (Answer Engine Optimization) & GEO (Generative Engine Optimization):
- Optimize content to capture Answer Boxes, Featured Snippets, People Also Ask (PAA), and voice search results.
- Structure and format content so AI models (ChatGPT, Gemini, Perplexity) easily cite and reference our brand as a primary source.
- Implement Schema markup (JSON-LD) for FAQs, articles, products, and organization data.
- Monitor and track brand mentions and rankings in AI search engines and answer engines.
- Content & Strategy Collaboration:
- Work with content creators to ensure articles, guides, and landing pages follow EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines.
- Analyze search intent and user queries to structure content in transparent Q&A; formats suitable for conversational search.
Key Requirements
- Experience: 1–2 years of hands-on experience in Search Engine Optimization (SEO). Prior exposure to AEO or GEO concepts is a huge plus.
- Work Setup:
Self-motivated, highly organized, and able to work independently in a 100% remote/work-from-home environment.
- Tools Knowledge: Practical familiarity with Google Search Console, GA4, and key SEO tools (e.g., Semrush, Ahrefs, Screaming Frog, or similar).
- Technical Understanding: Basic knowledge of HTML, structured data (Schema markup), and page speed metrics (Core Web Vitals).
- Analytical Skills: Ability to analyze organic traffic data and turn insights into actionable SEO/AEO recommendations.
- Communication: Excellent written and verbal communication skills in English.
Pay: ₹10,000.00 - ₹15,000.00 per month
Benefits:
- Paid sick time
- Work from home
Application Question(s):
- How many years of hands-on experience do you have in Search Engine Optimization
- Do you have a dedicated home workspace, a reliable computer, and a high-speed internet connection for full-time remote work?
- In 2–3 sentences, how would you explain the difference between traditional SEO and Generative Engine Optimization (GEO)?
- Which SEO, keyword research, or audit tools do you use regularly? (e.g., Semrush, Ahrefs, Google Search Console, Screaming Frog)
- Have you ever optimized content specifically to rank for Featured Snippets, "People Also Ask" (PAA), or Answer Engines? If yes, briefly explain your approach.
- On a scale of 1 to 5, how comfortable are you with Schema Markup (JSON-LD), and which schemas have you implemented before?
- Have you experimented with optimizing content so that AI engines like ChatGPT, Perplexity, or Gemini cite your website? Briefly share your experience or ideas.
- What steps do you take when optimizing a blog post to ensure it aligns with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines?
- What is one organic SEO project or achievement from your previous role that you are proud of?
- What is your current notice period (or availability to start), and what are your monthly salary expectations?
Work Location: Remote
📌 SEO / AEO / GEO Specialist (India)
🏢 The hub Ops
📍 India