Social Media Coordinator

Key Responsibilities1. Content Creation and Duration:* Develops and executes a content strategy that aligns with the company's marketing goals and target audience.* Creates original, engaging, and visually appealing content across various social media platforms.* Curates relevant and shareable content from reputable sources to supplement company-generated material.2. Community Management:* Monitors and responds to comments, questions, and messages from followers across social media channels.* Builds relationships with followers and fosters a positive online community.* Uses social listening tools to track brand mentions and industry trends.3. Social Media Analytics and Reporting:* Tracks key performance indicators (KPIs) such as engagement, reach, and conversions.* Analyzes data to identify areas for improvement and optimize content strategy.* Prepares and presents regular reports on social media performance to stakeholders.4. Brand Monitoring and Reputation Management:* Monitors social media for mentions of the company and its products or services.* Responds promptly to negative or inaccurate information to protect the company's reputation.* Works with other departments to ensure consistency in brand messaging across all channels.5. Influencer Marketing:* Identifies and collaborates with influencers who align with the company's brand values.* Manages influencer campaigns to reach a wider audience and generate brand awareness.6.



Social Media Advertising:* Develops and executes targeted social media advertising campaigns.* Optimizes campaigns to maximize reach and return on investment (ROI).Overall Process

1. Coordinate with Teammates

· Photographer: Plan photo shoots and ensure timely delivery of high-quality images for social media.

· Editor: Ensure all content (images, videos, posts) is reviewed and polished before going live.

· Content Writer: Collaborate on developing engaging and brand-appropriate copy for posts, captions, and stories.

· Graphics Designer: Work together on designing visually appealing social media graphics that align with the brand’s aesthetic.

2. Prepare a Schedule

· Develop a content calendar for all social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).

· Set deadlines for content submissions from team members.

· Schedule regular team meetings to review progress, discuss current ideas, and resolve any issues.

· Account for key dates, holidays, or events relevant to the brand and plan content around them.

3. Give Timelines for All Mediums

· Set weekly or monthly timelines for the team to follow for each type of content:

o Photo/Video content: Establish timelines for shooting, editing, and final approval.

o Written content: Plan timelines for drafting, revisions, and approvals.

o Graphics/Design: Set deadlines for initial drafts, revisions, and final versions.

o Post scheduling: Define specific times and dates for publishing content across different platforms to ensure consistent engagement.

Pay: ₹35,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Social Media Manager (Chennai)
🏢 SUNDARI SILKS INDIA
📍 Chennai