Senior Performance Marketing Executive / Performance Marketing Analyst

Experience: 2–3 Years
Location: Mumbai
Employment Type: Full Time

About eStrip

eStrip is a rapidly growing sustainable home-care brand building innovative cleaning sheet solutions across Laundry, Floor Cleaning, Dishwasher and other household categories. We sell through Shopify, Amazon, Flipkart, Quick Commerce platforms and B2B channels including General Trade, Private Label, Hotels, Hospitals and Institutional clients. As a startup, we value ownership, experimentation, speed and data-driven decision making.

Role Overview

We are looking for a highly analytical and execution-focused Performance Marketing professional who will own the complete paid acquisition ecosystem across Google, Meta and marketplaces. The role goes beyond launching advertisements. You will be responsible for planning campaigns, implementing tracking, optimizing budgets, collaborating with the creative team, analysing customer behaviour, scaling winning campaigns and continuously improving business profitability. The ideal candidate should have hands-on experience running both D2C ecommerce campaigns and B2B lead generation campaigns while maintaining strong performance metrics such as ROAS, CPA, CPL and CAC.

Key Responsibilities

You will be responsible for planning, launching, monitoring and scaling Google Ads campaigns across Search, Performance Max, Shopping, Display, Demand Generation, YouTube and Remarketing. You will independently manage keyword research, audience segmentation, bidding strategies, negative keywords, Merchant Center, asset groups and budget allocation to maximize revenue while maintaining profitability.

You will manage Meta Ads across Facebook and Instagram, including Sales, Lead Generation, Advantage+, Catalog, Dynamic Remarketing and Click-to-WhatsApp campaigns. You will continuously test creatives, audiences, copy,



landing pages and offers while working closely with the design and content teams to develop high-performing advertising assets.

You will drive both D2C ecommerce growth and B2B lead generation. For ecommerce, your focus will be increasing sales on Shopify while improving conversion rate, average order value and repeat purchases. For B2B, you will generate high-quality leads for General Trade, Private Label and Institutional businesses while maintaining target CPL and lead quality.

You will oversee advertising on Amazon and Flipkart, including Sponsored Products, Sponsored Brands, Sponsored Display, marketplace promotions, keyword harvesting, feed optimization and performance metrics such as ACOS and TACOS.

You will own campaign tracking and analytics using Google Analytics 4, Google Tag Manager, Meta Pixel, Conversion API, Enhanced Conversions, UTM structures and Looker Studio dashboards. You should be capable of implementing and validating events, analysing attribution models, identifying tracking issues and ensuring accurate reporting.

You will monitor campaign performance daily and make optimization decisions based on CTR, CPC, CPM, CPA, CPL, CAC, ROAS, MER, ACOS, TACOS, CVR, LTV, AOV and customer behaviour. You will present actionable insights with recommendations for scaling or improving campaigns.

You are expected to leverage AI in your daily workflow using tools such as ChatGPT, Gemini, Claude, Perplexity, Meta AI, Google AI, AdCreative.ai and Canva AI. Familiarity with MCP-enabled workflows, AI-assisted reporting, campaign analysis and marketing automation will be an added advantage.

As part of a startup environment,



you will actively experiment with new campaign types, audiences, bidding strategies, creative concepts and landing pages while documenting learnings and contributing ideas for sustainable business growth.

Required Skills

Strong hands-on experience with Google Ads, Meta Ads, Google Analytics 4, Google Tag Manager, Shopify, Amazon Ads, Flipkart Ads and Looker Studio. Deep understanding of attribution, conversion tracking, ecommerce funnels, lead generation funnels, remarketing, budget forecasting, campaign scaling and performance optimization. Advanced Excel or Google Sheets skills for reporting and analysis are expected.

Additional Advantage – SEO & Organic Growth

Although this role is primarily focused on performance marketing, candidates with working knowledge of SEO will be preferred. An understanding of keyword research, on-page SEO, technical SEO fundamentals, Google Search Console, content optimization, internal linking, schema markup and Core Web Vitals will be considered an additional advantage. Experience collaborating with SEO teams to improve organic traffic and landing-page performance is desirable but not mandatory.

Success Metrics

Success in this role will be measured through Revenue Growth, ROAS, MER, CPA, CPL, CAC, ACOS, TACOS, Conversion Rate, Customer Lifetime Value (LTV), Average Order Value (AOV), Cost per Purchase, Qualified Leads Generated, Lead-to-Customer Conversion Rate, Tracking Accuracy, Budget Efficiency and the ability to consistently scale profitable campaigns.

Why Join eStrip

You will receive end-to-end ownership of digital acquisition across multiple business verticals, exposure to D2C ecommerce, B2B lead generation and marketplace advertising, opportunities to work with contemporary AI-driven marketing systems and a clear growth path toward a Performance Marketing Manager position.

Pay: ₹600,000.00 - ₹700,000.00 per year

Work Location: In person

📌 Senior Performance Marketing Executive / Performance Marketing (Mumbai)
🏢 Five Fishers
📍 Mumbai