Key Responsibilities

● Plan, create, launch, and optimize WhatsApp and SMS marketing campaigns.

● Manage promotional broadcasts, customer communications, and automated messaging journeys.

● Create customer segments and target audiences based on customer behaviour and campaign objectives.

● Write engaging, concise, and conversion-focused copy for WhatsApp and SMS campaigns.

● Monitor campaign performance and optimize campaigns based on results.

● Work with the WhatsApp Business Platform/API and messaging/CRM tools.

● Coordinate with creative, content, sales, and marketing teams for campaign execution.

● Ensure campaigns follow opt-in requirements, messaging policies, compliance, and deliverability best practices.

● Track campaign metrics, conversions, engagement, and attribution.

● Maintain campaign dashboards, reports, and trackers using Excel/Google Sheets.

● Manage multiple campaigns, timelines, and communication requirements simultaneously.

● Test different messages, audiences, offers, and campaign approaches to improve performance.

● Maintain proper records of campaigns, customer segments,



and results.

Required Skills & Experience

● 3–4 years of experience in CRM, mobile marketing, direct-response marketing, or a related field.

● Hands-on experience with WhatsApp and/or SMS campaigns.

● Working knowledge of WhatsApp Business Platform/API.

● Experience with at least one messaging/CRM platform such as Bitespeed, Salesforce, WATI, Interakt, Twilio, Gupshup, MoEngage, WebEngage, CleverTap, Klaviyo, or similar tools.

● Strong short-form and conversion-focused copywriting skills.

● Positive understanding of opt-in, compliance, deliverability, and messaging best practices.

● Strong analytical skills with experience using dashboards and campaign reports.

● Good knowledge of MS Excel / Google Sheets and campaign attribution.

● Excellent organization and ability to manage multiple campaigns and deadlines.

● Strong written and verbal communication skills.

Pay: Up to ₹35,000.00 per month

Work Location: In person

📌 WhatsApp Marketing Specialist (Zirakpur)
🏢 upsurge
📍 Zirakpur