Job Description – Area Sales Manager

Dhanya Bazaar Pvt. Ltd. | Dhanya Supermarkets

Department: Sales & Operations · Experience: 5 Years in a Relevant Field

Job Summary

The Area Sales Manager will be responsible for managing the sales performance and operational efficiency of multiple supermarket branches within the assigned area. The role involves achieving sales targets, improving profitability, monitoring branch performance, ensuring customer satisfaction, and guiding store managers to achieve business objectives.

Key Responsibilities

1. Sales & Business Development

- Develop and implement strategies to achieve area-wise and branch-wise sales targets.
- Monitor daily, weekly, and monthly sales performance across all assigned branches.
- Identify opportunities to increase sales, customer footfall, and average bill value.
- Analyse sales trends and implement corrective actions for underperforming branches.
- Plan and execute promotional activities, seasonal offers, and local marketing initiatives.

2. Branch Operations & Management

- Conduct regular branch visits to monitor store operations and performance.
- Ensure proper merchandising, product displays, pricing, and promotional execution.
- Monitor stock availability and coordinate with procurement and inventory teams.
- Minimise stock losses, wastage, expiry, pilferage, and operational costs.
- Ensure compliance with company policies, hygiene standards, and food safety requirements.

3. Team Management & Leadership

- Supervise and guide Store Managers and branch-level teams.
- Set performance targets and evaluate branch and employee performance.
- Identify training needs and improve staff productivity.
- Maintain discipline, attendance, customer service standards, and team coordination.

4. Profitability & Reporting

- Monitor branch-wise sales, gross margins, expenses, and profitability.
- Prepare and analyse daily, weekly, and monthly performance reports.




- Identify slow-moving products and opportunities to improve stock turnover.
- Recommend strategies to improve margins and reduce operating expenses.
- Report business performance, challenges, and action plans to senior management.

5. Customer Satisfaction & Competition

- Ensure excellent customer service across all branches.
- Handle customer complaints and implement service improvements.
- Monitor competitor pricing, promotions, product assortment, and market developments.
- Identify new business opportunities and support the company's expansion plans.

Eligibility Criteria

- Minimum 5 years of experience in supermarket, retail, or FMCG sales and operations.
- Proven experience managing multiple outlets or retail teams is preferred.
- Solid knowledge of retail sales, inventory management, merchandising, and profitability.
- Good leadership, communication, analytical, and problem-solving skills.
- Proficiency in MS Excel, sales reporting, and retail management systems.
- Willingness to travel between branches as required.

Key Performance Indicators (KPIs)

- Achievement of sales targets.
- Growth in branch-wise sales and customer footfall.
- Gross margin and operating profitability.
- Inventory turnover and stock availability.
- Reduction in wastage, expiry, and stock losses.
- Customer satisfaction and service quality.
- Store audit scores and team productivity.

About the Company

Dhanya Bazaar Pvt. Ltd. – Dhanya Supermarkets

Established in 1987, Dhanya Supermarkets continues to serve customers across Kerala, with a strong presence in Kollam and Thiruvananthapuram.

Interested candidates may apply with their updated resume and relevant experience details.

Contact: (phone hidden)

Employee Benefits: ESI and PF facilities, as per company policy.

If you are using this for your Dhanya Bazaar recruitment advertisement, I can also prepare a short, professional Area Sales Manager vacancy post suitable for Naukri, Indeed, LinkedIn, or WhatsApp recruitment.

Pay: From ₹40,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Area Sales Manager (Kaniyapuram)
🏢 Dhanya Bazaar
📍 Kaniyapuram