JOB DESCRIPTIONSales Coordinator

Company: Dhanya Bazaar Pvt. Ltd.
Industry: Supermarket / Retail
Department: Sales & Operations
Experience: 3+ Years in Relevant Field
Job Location: Thiruvananthapuram / Kollam, Kerala
Employment Type: Full-Time

Job Summary

We are looking for an organized and result-oriented Sales Coordinator to coordinate sales activities across our supermarket branches. The candidate will be responsible for monitoring branch sales performance, preparing sales reports, coordinating with branch managers, tracking promotional activities, and supporting management in achieving sales targets and improving business performance.

Key Responsibilities

1. Sales Monitoring & Analysis

- Monitor daily, weekly, and monthly sales performance across all branches.
- Prepare branch-wise, category-wise, and product-wise sales reports.
- Compare actual sales with targets and identify gaps in performance.
- Analyze sales trends and identify opportunities to improve sales and profitability.
- Track key performance indicators (KPIs) and submit reports to management.

2. Branch Coordination

- Coordinate with branch managers and sales teams to ensure smooth sales operations.
- Follow up on sales targets, operational requirements, and management instructions.
- Monitor product availability and coordinate with procurement and warehouse teams to avoid stock-outs.
- Communicate sales updates, instructions, and promotional information to branches.
- Follow up on branch performance and ensure timely reporting.

3. Offers & Promotional Activities

- Coordinate the implementation of monthly offers, weekend mega offers, and seasonal promotions.
- Ensure promotional prices, discounts,



and schemes are communicated correctly to branches.
- Monitor promotional product sales and evaluate offer performance.
- Coordinate with marketing, procurement, and branch teams for successful campaign execution.

4. Data Management & Reporting

- Maintain accurate sales records and branch performance data.
- Prepare daily, weekly, and monthly sales summaries using MS Excel.
- Develop sales comparison reports and identify high-performing and underperforming branches.
- Maintain dashboards and reports for management review.
- Verify sales data and resolve reporting discrepancies in coordination with branches.

5. Business Development Support

- Assist management in setting branch-wise sales targets.
- Identify opportunities to increase customer footfall, average bill value, and sales volume.
- Support customer retention initiatives and local promotional activities.
- Monitor competitor offers and market trends when required.
- Recommend practical measures to improve branch sales performance.

6. Coordination with Internal Departments

- Coordinate with procurement, accounts, inventory, warehouse, and marketing teams.
- Follow up on product launches, new arrivals, pricing updates, and promotional stock.
- Ensure timely communication between head office and supermarket branches.




- Maintain proper documentation and ensure completion of assigned tasks within deadlines.

Educational Qualifications

- Bachelor's degree in Commerce, Business Administration, Marketing, or a related field.
- Additional qualifications in sales management or business analytics are an advantage.

Required Experience

- Minimum 3 years of experience in sales coordination, sales operations, MIS reporting, or retail management.
- Experience in supermarket, FMCG, or multi-branch retail operations is preferred.

Required Skills

- Excellent MS Excel skills, including PivotTables, VLOOKUP/XLOOKUP, and sales reporting.
- Strong analytical and numerical abilities.
- Positive communication, coordination, and follow-up skills.
- Knowledge of POS systems, ERP software, and retail sales reports.
- Ability to manage multiple tasks and meet reporting deadlines.
- Strong problem-solving and organizational skills.

Key Performance Indicators (KPIs)

- Accuracy and timeliness of sales reports.
- Achievement of branch-wise sales targets.
- Effectiveness of promotional activities.
- Timely communication and follow-up with branches.
- Identification of sales improvement opportunities.
- Reduction in reporting errors and delays.

Preferred Candidate Profile

A detail-oriented sales professional with strong Excel and analytical skills, capable of coordinating sales activities across multiple supermarket branches and providing actionable insights to management.

How to Apply: Interested candidates may submit their updated CV to the HR department of Dhanya Bazaar Pvt. Ltd.

Pay: From ₹22,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Sales Co-ordinator (Kaniyapuram)
🏢 Dhanya Bazaar
📍 Kaniyapuram