Job Description: Digital Marketing Associate

Company: Ditstek Innovations Pvt. Ltd.
Department: Digital Marketing
Job Type: Full time
Location: Mohali, Punjab
Experience Required: 1–3 years

About Ditstek Innovations

Ditstek Innovations is a technology consulting and software development company helping businesses modernize operations, develop scalable digital products, and create measurable value through technology. Our capabilities include product engineering, SaaS development, digital transformation, legacy modernization, cloud solutions, and AI-enabled automation.

Role Overview

We are looking for a proactive and detail-oriented Digital Marketing Associate to support our digital marketing initiatives across SEO, content marketing, social media, paid campaigns, analytics, and lead generation.

The ideal candidate should understand digital marketing fundamentals, be comfortable working with data and marketing tools, and be interested in promoting technology services in global B2B markets.

Key Responsibilities

Search Engine Optimization

- Conduct keyword, competitor, industry, and market research.
- Optimize website pages, blogs, metadata, headings, internal links, and on-page content.
- Support technical SEO audits and coordinate identified improvements with development teams.
- Monitor keyword rankings, organic traffic, impressions, clicks, and conversions.
- Identify content gaps and new opportunities based on search intent.
- Support backlink research and ethical off-page SEO activities.
- Follow SEO best practices and search engine guidelines.

Content Marketing

- Coordinate the creation and optimization of website content, blogs, landing pages, case studies, and marketing materials.
- Prepare content briefs based on keywords, audience needs, search intent, and business objectives.
- Review content for accuracy, readability, SEO alignment, and brand consistency.
- Repurpose content for different platforms and audience segments.
- Maintain and update the content calendar.

Social Media Marketing

- Support content planning and publishing across LinkedIn and other relevant platforms.
- Write or coordinate social media captions, campaign content, and promotional posts.
- Monitor engagement,



follower growth, impressions, clicks, and enquiries.
- Research relevant industry trends, topics, hashtags, and competitor activities.
- Coordinate with designers and content writers to ensure timely delivery.

Paid Marketing and Lead Generation

- Assist in planning and managing Google Ads, LinkedIn Ads, and other paid campaigns.
- Conduct keyword research and support campaign setup, audience targeting, and ad-copy development.
- Monitor campaign performance, budgets, leads, and conversion metrics.
- Coordinate landing-page improvements and conversion tracking.
- Research potential markets, companies, industries, and decision-makers for B2B outreach.

Analytics and Reporting

- Track website and campaign performance using GA4, Google Search Console, Microsoft Clarity, Ahrefs, and other relevant tools.
- Prepare daily, weekly, and monthly performance reports.
- Highlight performance changes, challenges, opportunities, and recommended actions.
- Ensure marketing activities are aligned with measurable business outcomes.
- Maintain accurate campaign, content, keyword, and lead-tracking records.

Team Coordination

- Work closely with content writers, designers, developers, sales teams, and project stakeholders.
- Follow defined marketing processes, quality checklists, and delivery timelines.
- Participate in brainstorming, campaign-planning, and performance-review meetings.
- Maintain documentation and provide regular progress updates.
- Stay updated with developments in digital marketing, search, AI, and B2B technology marketing.

Required Skills

- Good understanding of SEO, content marketing, social media, and digital analytics.
- Basic knowledge of Google Ads and paid campaign management.
- Familiarity with Google Analytics 4 and Google Search Console.
- Strong research, analytical,



and problem-solving abilities.
- Good written and verbal communication skills.
- Ability to organize multiple tasks and meet deadlines.
- Strong attention to detail and commitment to quality.
- Basic understanding of B2B marketing and lead-generation funnels.
- Willingness to learn about software development, AI, SaaS, and technology consulting.

Preferred Tools

Experience with any of the following tools would be an advantage:

- Google Analytics 4
- Google Search Console
- Google Keyword Planner
- Ahrefs or SEMrush
- Screaming Frog
- Microsoft Clarity
- Google Ads
- LinkedIn Campaign Manager
- Canva
- WordPress or another CMS
- AI-assisted research and content tools

Key Performance Indicators

Performance will be evaluated based on:

- Growth in relevant organic traffic and keyword visibility
- Improvement in website engagement and conversions
- Quality and timely delivery of marketing activities
- Campaign performance and lead quality
- Accuracy of tracking and reporting
- Content performance and social media engagement
- Contribution to marketing-qualified lead generation
- Effective coordination with internal teams

What We Are Looking For

We are looking for someone who:

- Takes ownership of assigned responsibilities.
- Makes decisions based on data and business priorities.
- Can work independently while collaborating effectively with the team.
- Is curious about emerging marketing practices and technology trends.
- Uses AI responsibly to improve research, execution, and productivity.
- Focuses on continuous improvement and measurable outcomes.

Why Join Ditstek Innovations?

- Work on B2B technology marketing for international markets.
- Gain exposure to AI, SaaS, product engineering, and digital transformation.
- Collaborate with experienced marketing, design, sales, and technology professionals.
- Develop practical expertise across multiple digital marketing channels.
- Access opportunities for continuous learning, experimentation, and career growth.

Pay: ₹10,000.00 - ₹32,000.00 per month

Benefits:

- Food provided
- Health insurance
- Paid sick time
- Provident Fund

Work Location: In person

📌 Digital Marketing Analyst (Sahibzada Ajit Singh Nagar)
🏢 Ditstek Innovations
📍 Sahibzada Ajit Singh Nagar