TechnologyCounter is a leading B2B software discovery and recommendation platform headquartered in Pune, India. We help businesses make informed technology decisions by connecting them with the right software solutions through trusted reviews, detailed comparisons, expert insights, and personalized recommendations. Our platform empowers thousands of organizations to simplify software selection while enabling technology vendors to reach high-intent buyers through innovative lead generation and digital marketing solutions.

At TechnologyCounter, we foster a culture of innovation, collaboration, and continuous learning. We believe in empowering our people with opportunities to grow, embrace new technologies, and make a meaningful impact. Whether you're beginning your career or advancing to the next level, you'll be part of a dynamic team that values ownership, teamwork, and excellence while working together to shape the future of B2B technology discovery.

About the Role

We are looking for a motivated and target-oriented Appointment Generation Executive to join our team. This role offers an opportunity to work in B2B lead generation and appointment setting, connect with international clients across the UK and US markets, and contribute directly to the company’s business growth.

The ideal candidate should be confident in communication, comfortable with outbound calling and prospecting, and passionate about achieving targets. You will work closely with the sales team to identify potential clients, generate qualified leads, and schedule meaningful business appointments.

Job Description





We are looking for a motivated, confident, and target-oriented Appointment Generation Executive to join our Sales / Business Development team. The candidate will be responsible for identifying potential B2B clients, generating qualified leads, connecting with decision-makers, and scheduling appointments for the sales team.

- Position: Appointment Generation Executive
- Department: Sales / Business Development
- Employment Type: Full-time
- Work Location: Work From Office
- Experience: 1–3 years
- Industry: B2B / Technology
- Target Market: UK & US
- Shift: Rotational Shift
- Qualification: Any Graduate

Key Responsibilities

- Generate and qualify potential B2B leads through cold calling, LinkedIn, email, and other outbound channels.
- Connect with decision-makers and understand their business requirements.
- Schedule qualified appointments and meetings for the sales/business development team.
- Maintain regular follow-ups with prospects to convert leads into qualified opportunities.
- Research target companies, industries, and key decision-makers.
- Maintain accurate records of calls, leads, follow-ups, and appointments in the CRM.
- Meet daily, weekly, and monthly appointment-generation targets.




- Coordinate with the sales team to ensure smooth handover of qualified prospects.
- Follow up with prospects who have shown interest but have not yet scheduled a meeting.
- Prepare regular reports on outreach activities, lead status, and appointment performance.

What We Offer You

- Competitive salary based on experience and skills.
- Performance-based incentives.
- Professional and supportive work environment.
- Opportunity to develop your sales and business development skills.
- Growth opportunities within the organization.

Job Details

Location Pune, Maharashtra, India

Department Operations

Job Type Full Time

Workplace On Site

Posted 05 Oct 2026

Why Join TechnologyCounter?

Be part of something bigger

At TechnologyCounter, you'll be part of a fast-growing organization that's transforming the way businesses discover and choose software solutions. We believe in fostering a collaborative, performance-driven, and learning-focused setting where every team member has the opportunity to grow, innovate, and make a meaningful impact. We encourage ownership, recognize achievements, and provide the support needed to build a successful and rewarding career.

By joining our team, you'll work alongside passionate professionals, gain exposure to the latest technologies and market trends, and contribute to projects that create real value for businesses worldwide. If you're looking for a workplace that values growth, teamwork, and continuous improvement, TechnologyCounter is the place for you.

📌 Appointment Generation Executive (Pune)
🏢 Technology Counter
📍 Pune