About the Role - We are hiring an Associate Product Researcher to conduct market research on the Indian MSME sector, identifying challenges, inefficiencies, and opportunities for building cutting-edge product solutions. Your research will contribute to shaping AI and software-driven tools for small businesses in India.

You will work closely with business owners, industry stakeholders, and internal product teams to gather insights that inform product development.

Key Responsibilities:

- Conduct on-ground research, surveys, and interviews to identify key challenges MSMEs face in India.
- Engage with business owners, suppliers, and industry experts to explore pain points in finance, operations, payments, growth, and technology adoption.
- Utilize primary research (field visits, customer interactions, focus groups) and secondary research (market reports, competitor analysis, government data) to extract meaningful insights.
- Work with senior researchers and product managers to define problem statements and explore viable tech-based solutions.




- Document research findings in structured reports, insights decks, and presentations for leadership and product teams.
- Keep track of emerging trends in MSME technology, digital transformation, and government policies impacting the sector.

Who Should Apply? (Ideal Candidate Profile)

- 2+ years of experience in market research, business analysis, consulting, or product research.
- Strong understanding of B2B markets, MSMEs, fintech, or SaaS products is a plus.
- Experience in conducting field research, interviews, and surveys with business stakeholders.
- Basic awareness of AI, automation, and digital trends in MSMEs.
- Excellent analytical skills with the ability to translate qualitative research into structured reports.
- Strong communication skills, both written and verbal, to collaborate effectively with cross-functional teams.
- Prior experience with Excel, PowerPoint, data analysis tools, or research methodologies is preferred.

📌 Associate Product Researcher (Karnataka)
🏢 Simply Vyapar Apps Private
📍 Karnataka