SEO & Performance Marketing (3+ Years Experience)

Digital Marketing Executive

Company: Brand Bhoomi
Location: Remote – India
Job Type: Full-Time
Experience: Minimum 4 Years

Joining: Immediate / Within 2 Days of Selection

Brand Bhoomi is a strategic branding and digital marketing agency helping businesses build visibility, generate leads and achieve sustainable growth through SEO, performance marketing and AI-powered digital strategies.

We are looking for an experienced, results-driven Digital Marketing Executive specialising in SEO, Google Ads and Meta Ads who can independently manage multiple client accounts, implement effective marketing strategies and deliver measurable results.

This is a hands-on execution role for someone who understands both organic search and paid advertising, can analyse performance data, create and test ad creatives, and continuously optimise campaigns to improve business outcomes.

Please apply only if you have substantial practical experience in SEO, Google Ads and Meta Ads and can demonstrate your work through live website links and campaign case studies.

Key Responsibilities

1. Search Engine Optimisation (SEO)

- Plan and execute end-to-end SEO strategies for multiple client websites across different industries.
- Have demonstrable SEO experience across at least 10 websites, with live website URLs available for verification.
- Conduct keyword research, search intent analysis, competitor analysis and keyword gap analysis using SEMrush, Google Search Console and other SEO tools.
- Execute technical SEO, on-page SEO, off-page SEO and local SEO activities, AEO, GEO.
- Perform website audits and resolve issues related to indexing, crawling, internal linking, redirects, canonical tags, schema markup, Core Web Vitals and site structure.
- Optimise website pages, metadata, headings, images, internal links and content for organic visibility.
- Develop SEO content strategies and write search-optimised blogs, landing pages, website copy and FAQs, generate backlinks
- Implement AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) practices to improve visibility across AI-powered search and answer platforms.
- Monitor rankings, organic traffic, conversions and search performance, and implement corrective actions based on data.
- Manage Google Business Profile optimisation, local citations and relevant link-building activities where applicable.
- Prepare monthly SEO reports with actionable insights and recommendations.

2. Google Ads – Search & Performance Marketing

- Independently managing at least 10 Google Ads campaigns from setup to optimisation, conversion and delivering results.
- Plan, launch and optimise Google Search, Display and Performance Max campaigns,



as relevant to campaign objectives.
- Conduct keyword research, search term analysis, competitor research and negative keyword management.
- Develop effective ad copy, headlines, extensions and audience strategies.
- Set up and verify conversion tracking using Google Ads, GA4, Google Tag Manager and relevant website tracking tools.
- Monitor campaign performance and optimise budgets, bidding strategies, targeting, keywords and landing pages.
- Analyse CTR, CPC, conversion rate, CPL, CPA, ROAS and other relevant performance metrics.
- Identify opportunities to reduce wasted ad spend, improve lead quality and increase campaign efficiency.
- Conduct A/B tests on ad copy, keywords, bidding strategies, audiences and landing pages where applicable.
- Manage lead-generation campaigns and work towards measurable business outcomes.

3. Meta Ads – Facebook & Instagram Advertising

- Have hands-on experience managing at least 15 Meta Ads campaigns, including lead generation, traffic, sales or conversion campaigns.
- Set up and manage campaigns through Meta Ads Manager.
- Develop campaign structures, audience targeting, retargeting strategies and custom or lookalike audiences where appropriate.
- Plan and execute A/B tests for audiences, creatives, ad formats, copy, hooks and campaign approaches.
- Create and test ad creatives, including static ads, carousels, reels and short-form video formats.
- Monitor CPM, CTR, CPC, CPL, CPA, conversion rate and ROAS, and optimise campaigns based on performance.
- Understand Meta Pixel, Conversions API and conversion tracking fundamentals.

4. Analytics, AI Tools & Reporting

- Use GA4, Google Search Console, Google Tag Manager and advertising dashboards to analyse performance.
- Prepare clear, accurate reports covering campaign performance, results, issues and next steps.
- Use AI tools such as ChatGPT, Gemini, Claude and Perplexity to support research, content development, analysis and marketing workflows.
- Use AI image-generation and creative tools where required for campaign assets.
- Stay updated with search algorithm changes, advertising platform updates and emerging AI search practices.

Candidates must meet the following requirements:

- Minimum 3 years of hands-on digital marketing experience.
- Demonstrable SEO experience across 10 or more websites, with URLs that can be shared for evaluation.




- Experience independently managing 10 or more Google Ads campaigns.
- Experience managing 10 or more Meta Ads campaigns.
- Practical knowledge of A/B testing, ad creative testing, audience optimisation and campaign performance analysis.
- Strong understanding of technical, on-page, off-page and local SEO.
- Working knowledge of AEO, GEO and AI-assisted search optimisation.
- Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics 4, Google Search Console and Google Tag Manager.
- Ability to set up, validate and troubleshoot conversion tracking.
- Strong understanding of lead-generation campaigns, CPL, CPA, conversion rates and ROAS.
- Ability to write SEO content, ad copy, metadata and conversion-focused landing page content.
- Excellent written and verbal communication skills in English.

Remote Work Requirements:

As this is a full-time remote position, candidates must have:

- A reliable laptop or desktop suitable for digital marketing work.
- High-speed, stable internet connectivity.
- Power backup to ensure uninterrupted working hours.

What We Offer

- Full-time remote working opportunity.
- Exposure to multiple industries and client accounts.
- Opportunities to work across SEO, paid media and AI-powered marketing.
- A performance-oriented work environment with opportunities to grow.

How to Apply

Please apply only if you meet the mandatory experience requirements and can join within 2 days of selection.

Along with your updated resume, please provide:

- Links to at least 10 websites you have worked on for SEO.
- Details of at least 10 Google Ads campaigns you have managed.
- Details of at least 15 Meta Ads campaigns you have managed.
- Examples of campaign results, budgets handled and optimisation improvements.
- Your current monthly salary, expected monthly salary and notice period.
- Your current location and earliest possible joining date.
- Your Google Ads certification, if available.

Applications without relevant experience details and verifiable work examples may not be shortlisted.

Pay: ₹15,000.00 - ₹28,000.00 per month

Advantages:

- Work from home

Application Question(s):

- For many websites have you conducted SEO activities indepenently?
- How many Google Ad campaigns have you optimised independently?
- How many Meta Ads campaigns have you optimised independently?
- What monthly budgets have you handled for Google Ads campaigns?
- Do you know AEO & GEO?
- What is your last CTC salary? Do you have the salary slips from your last employer?
- What is your notice period? Are you available to join immediately?

Experience:

- SEO : 3 years (Required)
- Google Ads: 2 years (Required)
- Meta Ads: 2 years (Required)

Work Location: Remote

📌 SEO & PPC Executive (3 years) (India)
🏢 Brand Bhoomi
📍 India