Job Overview

We are looking for an Email & WhatsApp Marketing Executive to execute and manage outbound communication campaigns for lead generation, prospect follow-up, and re-engagement.

The role involves preparing and sending email and WhatsApp campaigns, organizing prospect databases, managing follow-up sequences, tracking responses, maintaining campaign records, and helping generate qualified business enquiries through structured outreach.

The ideal candidate should be comfortable working with contact lists and campaign tools, maintaining organized follow-up processes, and communicating with prospects in a relevant, professional, and consistent manner.

Freshers with good communication and organizational skills, as well as experienced candidates from email marketing, WhatsApp marketing, lead generation, or CRM follow-up backgrounds, are welcome to apply.

Key Responsibilities

- Execute outbound email and WhatsApp campaigns according to defined targeting criteria and campaign objectives.
- Prepare campaign messages using approved content, templates, and communication guidelines.
- Organize, clean, and segment prospect contact lists based on relevant criteria.
- Schedule and manage outreach campaigns using available email, WhatsApp, CRM, or campaign management tools.
- Set up and maintain follow-up sequences for prospects who require additional communication.
- Manage re-engagement campaigns for eligible contacts who may be relevant to a new offer or follow-up.
- Track campaign delivery, responses, replies, interested prospects, and follow-up status using available tools.
- Identify positive responses and route interested leads to the appropriate sales or business development team.
- Maintain accurate campaign records, prospect notes, and communication history.
- Monitor bounced emails, delivery issues, duplicate records, and other data-quality problems.
- Update contact databases and CRM records to ensure outreach activity is properly documented.




- Coordinate with internal teams to improve campaign messaging, targeting, follow-up timing, and lead handling.
- Prepare basic campaign reports covering outreach activity, responses, interested leads, and other available performance metrics.
- Follow applicable messaging platform policies, contact permissions, opt-out requests, and internal outreach guidelines.

Experience Requirements

Freshers and experienced candidates can apply.

Candidates with experience in any of the following areas will be preferred:

- Email marketing
- WhatsApp marketing
- Cold email outreach
- Outbound lead generation
- CRM follow-up and lead management
- Database marketing
- Campaign execution and response tracking
- Prospect database management

A specific previous job title is not mandatory. Practical understanding of campaign execution, contact-list management, professional communication, and follow-up tracking is important.

Who Can Apply?

You may be a good fit if you have:

- Valuable written communication and attention to detail.
- A basic understanding of email outreach and WhatsApp business communication.
- The ability to organize prospect lists and segment contacts using defined criteria.
- An understanding of follow-up sequences and prospect re-engagement.
- The ability to track replies, identify interested leads, and update follow-up status.
- Familiarity with spreadsheets, CRM systems, or campaign management tools.
- The ability to maintain clean contact data and prevent duplicate or unnecessary outreach.
- Basic knowledge of lead generation, sales support, and prospect communication.




- The ability to follow campaign instructions and maintain a professional tone.
- Solid organizational skills and a consistent approach to campaign tracking.
- A willingness to learn new marketing tools and outreach workflows.

Tools and Platforms

Experience with the following types of tools can be useful:

- Email campaign and marketing automation platforms
- WhatsApp Business and approved WhatsApp messaging platforms
- CRM and lead-management systems
- Microsoft Excel and Google Sheets
- Contact database and list-management tools
- Campaign tracking and reporting tools

Experience with specific paid platforms is an advantage but is not mandatory unless required for a particular campaign.

Required Skills

- Email Marketing
- WhatsApp Marketing
- Cold Email Outreach
- WhatsApp Campaign Execution
- B2B Lead Generation
- Follow-Up Sequences
- Prospect Re-engagement
- Database Marketing
- Contact List Management
- Prospect Segmentation
- Campaign Execution
- Response and Reply Tracking
- Lead Follow-Up
- CRM Management
- Spreadsheet Management
- Data Cleaning and Duplicate Removal
- Campaign Reporting
- Professional Written Communication

What Success Looks Like

- Executing outreach campaigns accurately and consistently.
- Maintaining clean, relevant, and properly segmented contact lists.
- Following up with prospects according to the defined campaign schedule.
- Tracking responses and ensuring interested leads receive timely attention.
- Maintaining reliable campaign data and clear follow-up records.
- Helping generate qualified business enquiries through organized, relevant outreach.
- Respecting contact preferences, opt-out requests, and applicable messaging requirements.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Email & WhatsApp Marketing Executive (Ghaziabad)
🏢 Web5G Technology
📍 Ghaziabad