ABOUT LAKYOU BEAUTY

Lakyou Beauty is a fast-growing D2C beauty brand based in Mumbai, passionate about celebrating authentic, inclusive beauty. Our brand speaks to modern Indian women through honest storytelling, bold content, and a deep understanding of beauty culture. We are looking for a creative and versatile Content Writer to join our team and craft compelling narratives across all our digital touchpoints.

ROLE SUMMARY

As a Content Writer at Lakyou Beauty, you will be the voice behind our brand. You will create engaging, on-brand written content across social media, e-commerce, website, blogs, email campaigns, and more. You will work closely with our Social Media, Design, and E-commerce teams to ensure every word we publish reflects our brand values and connects with our audience.

KEY RESPONSIBILITIES

Social Media & Scripts

- Write engaging scripts for Instagram Reels, YouTube Shorts, and other short-form video content

- Craft witty, on-brand captions, hooks, and CTAs for all social media platforms

- Develop content ideas and copy for social media campaigns and product launches

- Write trending, relatable content that connects with our target audience

Website & Blog Content

- Write SEO-optimised website copy including homepage, product pages, and landing pages

- Produce well-researched, engaging blog articles on beauty, skincare, wellness, and lifestyle topics

- Ensure all website content is updated, accurate, and aligned with the brand tone

E-commerce Content

- Write compelling product descriptions, titles, and bullet points for the website and marketplaces (Amazon, Nykaa, Myntra, etc.)

- Optimise product listings with relevant keywords to improve discoverability

- Create persuasive copy for promotional banners, offers, and seasonal campaigns

Email & Campaign Copywriting

- Write email newsletters, promotional mailers, and drip campaign sequences

- Craft subject lines, preview text, and email body copy that drive open and click rates





- Develop ad copy for Meta, Google, and influencer collaboration briefs

Brand & General Content

- Maintain a consistent brand voice and tone across all written communication

- Write press releases, brand stories, and media pitches when required

- Proofread and edit content created by other team members

- Stay updated with beauty industry trends, competitor content, and audience preferences

SKILLS & REQUIREMENTS

- Excellent written communication skills in English (Hindi proficiency is a plus)

- Strong understanding of social media platforms and short-form content formats

- Experience in writing SEO-friendly content and basic knowledge of keyword research

- Familiarity with e-commerce platforms (Amazon, Nykaa, Myntra) is highly desirable

- Ability to write in multiple tones — playful, professional, informative, and persuasive

- Creative mindset with a strong sense of storytelling and audience empathy

- Ability to manage multiple projects and meet deadlines in a fast-paced environment

- Basic knowledge of tools like Google Docs, Notion, or any CMS is preferred

- Interest in beauty, skincare, fashion, or lifestyle is a strong advantage

QUALIFICATIONS

- Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field

- 1 - 3 years of skilled content writing experience (beauty/lifestyle/D2C brand experience preferred)

- A strong writing portfolio showcasing diverse content formats

WHAT WE OFFER

- Competitive salary: Rs.35,000 - Rs.45,000 per month based on skills and experience

- Creative freedom to experiment with voice, tone, and content formats

- Collaborative, energetic startup culture that values ideas from everyone

- Opportunity to grow with a fast-scaling D2C beauty brand

- Exposure to end-to-end content strategy — from ideation to publishing

- 5-day work week with a supportive and inclusive work environment

Pay: ₹13,733.06 - ₹47,524.30 per month

Benefits:

- Leave encashment
- Paid sick time
- Paid time off

Work Location: In person

📌 Senior Content Writer (Mumbai)
🏢 Lakyou Beauty
📍 Mumbai