SOCIAL MEDIA HANDLER

Company: Shree Ji Steel Private Limited
Location: Sector V, Salt Lake, Kolkata – On-site
Employment Type: Full-Time | Permanent
Salary: ₹15,000 – ₹18,000 per month
Experience: 1–2 Years
Qualification: Graduate Preferred

About Shree Ji Steel

Shree Ji Steel Private Limited is a growing B2B company in the iron and steel industry, engaged in the manufacturing, trading, and export of quality steel products.

We serve builders, contractors, EPC companies, infrastructure companies, manufacturers, fabricators, procurement professionals, industrial buyers, and other B2B customers across India.

Our focus is on quality, competitive pricing, transparent business practices, customer satisfaction, efficient service, and long-term business relationships.

Job Summary

We are looking for a creative, proactive, and responsible Social Media Handler to independently manage and grow the company's social media presence.

The candidate will be responsible for content planning, post creation, Reels, graphic designing, video editing, copywriting, trend research, competitor analysis, audience engagement, and social media reporting across Instagram, Facebook, LinkedIn, and X.

The ideal candidate should have practical experience with Canva, CapCut, AI content-creation tools, Reels, social media trends, hashtags, and analytics.

Experience in B2B, corporate, manufacturing, construction, infrastructure, industrial, or steel-industry marketing will be an added advantage.

Key Responsibilities

1. Social Media Management

- Manage the company's Instagram, Facebook, LinkedIn, and X accounts.
- Prepare and maintain weekly and monthly content calendars.
- Schedule and publish content consistently.
- Maintain a professional and consistent brand image.
- Monitor comments, messages, mentions, and audience interactions.
- Respond to basic enquiries and coordinate with the Sales Team when required.

2. Content Creation

Create engaging:

- Social media posts
- Reels
- Stories
- Carousels
- Short-form videos
- Product creatives
- Promotional graphics
- Industry-related content

Develop content around company products, projects, achievements, market updates, business activities, and brand communication.

Create product-focused content for TMT Bars, Angles, Channels, Beams, Plates, Flats, Pipes, Round Bars, and other steel products.

3. Video & Reel Creation

- Create Reels and short-form videos for social media platforms.
- Edit videos using CapCut or similar software.
- Add text, subtitles, transitions, music, voiceovers, and other visual elements.
- Create product showcases, educational videos, promotional videos, company updates, and market-related content.
- Identify relevant trends and adapt them for a B2B/steel-industry audience.

4. Graphic Designing

- Design professional creatives using Canva or similar tools.
- Create product banners, promotional creatives, announcements, festival posts, infographics, and carousels.
- Maintain consistent branding, fonts, layouts, and visual identity.
- Ensure all creatives are accurate and suitable for a professional B2B audience.

5. Content Writing & Copywriting

- Write engaging captions, headlines, post descriptions, Reel captions,



product descriptions, and promotional content.
- Create LinkedIn and short-form marketing content.
- Develop strong hooks and CTAs for B2B audiences.
- Convert technical steel/product information into simple and engaging content.
- Ensure all content is grammatically correct and professionally written.

6. B2B & Steel Industry Content

Create content targeted towards:

- Builders
- Contractors
- EPC Companies
- Infrastructure Companies
- Procurement Managers
- Fabricators
- Industrial Buyers
- Project Companies
- Steel Traders & Dealers

Research steel products, applications, specifications, grades, sizes, industry topics, and market developments to create relevant content.

7. Trend & Competitor Research

- Monitor competitors and relevant B2B/industrial brands.
- Identify trending Reels formats, content ideas, hashtags, keywords, sounds, and topics.
- Research industry trends and social media opportunities.
- Stay updated with platform features, algorithms, and content trends.
- Suggest new ideas to improve reach and engagement.

8. AI-Based Content Creation

Use AI tools for:

- Content ideas
- Caption writing
- Script writing
- Research
- Video concepts
- Creative development
- Content repurposing

Explore new AI tools to improve content quality and production efficiency while ensuring all final content is accurate and professionally reviewed.

9. Audience Engagement & Lead Support

- Monitor social media enquiries and potential B2B leads.
- Identify relevant enquiries and coordinate with the Sales Team.
- Support campaigns focused on website traffic, enquiries, and lead generation.
- Maintain professional communication with followers and potential customers.
- Track social media-generated enquiries where applicable.

10. Analytics & Reporting

Track and report:

- Reach
- Impressions
- Engagement
- Followers
- Profile visits
- Website clicks
- Video/Reel views
- Enquiries and leads

Prepare basic weekly and monthly performance reports and suggest improvements based on performance data.

11. Internal Coordination

- Coordinate with Sales, Purchase, Operations, and Management teams.
- Collect product details, photographs, videos, project information, and company updates.
- Convert business activities into suitable social media content.
- Ensure publicly published information is accurate and approved wherever required.

Required Skills

- Hands-on experience managing Instagram, Facebook, LinkedIn, and X.
- Robust content-writing and copywriting skills.
- Good written and spoken English.
- Practical knowledge of Canva.
- Practical knowledge of CapCut or similar video-editing software.
- Ability to independently create Posts, Reels, Stories, Carousels, and short videos.
- Good understanding of hashtags, trends, engagement, and social media algorithms.
- Strong creative and visual-design skills.




- Basic understanding of social media analytics.
- Knowledge of AI-based content-creation tools.
- Valuable research and competitor-analysis skills.
- Ability to create content for a B2B/corporate audience.
- Ability to manage multiple assignments and meet deadlines.
- Strong attention to detail.
- Ability to work independently and take ownership.

Qualification & Eligibility

- Graduate/Post Graduate in Digital Marketing, Marketing, Mass Communication, Media Studies, Advertising, or a related field preferred.
- Digital Marketing Course/Certification is Mandatory.
- 1–2 years of practical experience in Social Media Management, Digital Marketing, Content Creation, or a similar role preferred.
- B2B, corporate, manufacturing, construction, infrastructure, industrial, or steel-industry experience will be preferred.
- Candidates must have a portfolio or work samples demonstrating previous social media/content work.

Key Performance Areas (KPIs)

Performance will be evaluated based on:

- Quality and consistency of social media content
- Creativity and performance of Reels/videos
- Growth in reach and engagement
- Quality of captions and written content
- Timely execution of the content calendar
- Quality of graphic designs
- Competitor and trend research
- Audience engagement
- Website traffic and social media enquiries
- Accuracy and professionalism of published content
- Development of new content ideas
- Effective use of Canva, CapCut, AI tools, and other relevant platforms
- Overall ownership of social media activities

Ideal Candidate

We are looking for someone who is:

- Creative and trend-aware
- Proactive and self-motivated
- Responsible and disciplined
- Strong in content creation
- Good at video and graphic editing
- Comfortable using AI tools
- Detail-oriented
- Good at research
- Able to work independently
- Interested in B2B digital marketing and branding
- Capable of taking complete ownership of social media activities

The ideal candidate should be able to plan, create, publish, manage, and analyse social media content independently while maintaining a professional corporate image for Shree Ji Steel.

Why Join Shree Ji Steel?

- Opportunity to work with a growing B2B steel company
- Hands-on exposure to corporate social media and digital marketing
- Opportunity to manage multiple social media platforms
- Practical experience in B2B and industrial marketing
- Exposure to Reels, short-form videos, Canva, CapCut, and AI tools
- Opportunity to experiment with creative campaigns and new content formats
- Direct exposure to branding, digital marketing, and lead generation
- Professional growth opportunities in digital marketing

Work Location

Sector V, Salt Lake, Kolkata

Work Mode: On-site / In-person
Job Type: Full-Time | Permanent

How to Apply

Interested candidates can send their updated resume along with their social media portfolio/work samples to:

[email protected]

Subject: Application for Social Media Handler – [Candidate Name]

Experience: 1–2 Years Preferred
Work Location: Kolkata – Sector V, Salt Lake

Pay: ₹15,000.00 - ₹18,000.00 per month

Work Location: In person

📌 Social Media Handler (Kolkata)
🏢 Shree Ji Steel
📍 Kolkata