Description: SMO Executive – Social Media Marketing & Lead Generation

Company: Travel Demystified
Job Title: SMO Executive / Social Media Marketing Executive
Department: Digital Marketing
Experience: 1–3 Years (Freshers with relevant skills may apply)
Location: Delhi / [Okhla phase-2]
Employment Type: Full time

About Travel Demystified

Travel Demystified is a travel company offering domestic and international tour packages, family holidays, honeymoon packages, group tours, and customized travel experiences. We are looking for a creative and performance-driven SMO Executive to build brand awareness, increase social media engagement, and generate quality leads for our travel packages.

Key Responsibilities1. Social Media Management

- Manage and optimize the company's Instagram, Facebook, LinkedIn, YouTube, and other relevant social media accounts.
- Create and publish engaging posts, reels, stories, carousels, destination videos, and travel package creatives.
- Prepare a monthly social media content calendar based on festivals, travel seasons, trending destinations, and promotional campaigns.
- Maintain consistent brand identity, tone, and visual quality across all platforms.
- Respond to comments, direct messages, and customer enquiries promptly.

2. Lead Generation

- Generate travel enquiries through organic social media activities, Facebook groups, Instagram, WhatsApp, and other relevant channels.
- Promote domestic and international tour packages to relevant audiences.
- Use effective calls to action, enquiry forms, landing pages, and WhatsApp campaigns to encourage customer enquiries.
- Identify potential customers and help qualify leads based on destination, budget, travel dates,



and number of travellers.
- Coordinate with the sales team to ensure timely follow-up on incoming leads.
- Track lead sources, lead quality, cost per lead where applicable, and enquiry-to-booking conversion.

3. Brand Awareness

- Increase brand visibility, reach, impressions, profile visits, followers, and engagement.
- Develop creative campaigns around popular destinations, seasonal offers, festivals, and special travel deals.
- Research trending travel content, hashtags, competitor activities, and audience preferences.
- Explore influencer collaborations, travel communities, user-generated content, and relevant partnership opportunities.
- Improve brand credibility through informative travel posts, customer testimonials, destination guides, and travel tips.

4. Paid Social Media Support

- Assist in planning and executing Facebook and Instagram advertising campaigns.
- Support lead-generation and brand-awareness campaigns using Meta Ads Manager.
- Test different creatives, audiences, offers, and calls to action.
- Monitor campaign performance and coordinate with the performance marketing team to improve results.
- Ensure enquiries are properly recorded in the CRM or lead management sheet.

5. Reporting & Analytics

- Prepare weekly and monthly reports covering reach, engagement, follower growth,



leads generated, and lead quality.
- Use Instagram Insights, Facebook Insights, Meta Business Suite, and other relevant analytics tools.
- Recommend improvements based on campaign performance and audience behaviour.

Required Skills

- Knowledge of Instagram, Facebook, LinkedIn, YouTube, and WhatsApp Business.
- Experience in social media content planning and organic lead generation.
- Basic knowledge of Canva, CapCut, or similar creative tools.
- Understanding of Meta Business Suite and Meta Ads Manager.
- Good copywriting, communication, and hashtag research skills.
- Ability to identify travel trends and create engaging destination-specific content.
- Basic understanding of lead tracking, CRM tools, and performance reporting.
- Creativity, consistency, and a results-oriented approach.

Key Performance Indicators (KPIs)

- Growth in relevant social media reach and brand awareness.
- Increase in engagement, profile visits, and website or WhatsApp enquiries.
- Number of qualified leads generated through organic social media.
- Cost per lead and lead quality for paid campaigns, where applicable.
- Content publishing consistency and campaign execution.
- Timely reporting and coordination with the sales team.

Qualifications

- Graduate in Marketing, Mass Communication, Business Administration, or a related field preferred.
- 1–3 years of experience in social media marketing or SMO preferred.
- Experience with a travel agency, tourism company, hospitality brand, or similar service business is an advantage.

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

📌 SMO Executive – Social Media Marketing & Lead Generation (Delhi)
🏢 Travel Demystified
📍 Delhi