12 Oct
|
Red Bull
|
Mumbai
Company Description
Purpose of the Job
The Athlete Manager is a key position responsible for identifying, managing, and activating a portfolio of nationally relevant, world-class athletes across diverse sports disciplines. This role serves as the bridge between athletes and Red Bull, ensuring their partnerships align with the brand’s strategic goals and marketing priorities. The Athlete Manager not only supports athletes in their performance, marketing, and communication needs but also leverages Red Bull's global athlete network to elevate brand visibility and drive consumer engagement in India. By building innovative athlete projects and fostering strong relationships, this role contributes significantly to Red Bull India's Vision 2030 and cements the brand’s position as a leader in sports marketing.
Job Description
Key Responsibilities:
1. Athlete Marketing strategy and roster development:
• Build and maintain a nationally relevant, diverse, and high-performing athlete portfolio, ensuring alignment with Red Bull’s brand values and strategic priorities.
• Contribute to Red Bull India’s sports marketing strategy by identifying high-impact athletes, teams, and competitions.
• Develop short and long-term plans to maximize the impact of athlete partnerships through strategic KPIs and cutting-edge activations. Evaluate and optimise athlete partnerships to ensure efficiency and a strong ROI.
• Monitor and assess the performance of athlete partnerships, using data and insights to refine strategies and enhance campaign impact.
• Develop long-term athlete and team development pathways that strengthen Red Bull’s credibility in sport.
• Ensure athlete and team partnerships support Red Bull’s global and local marketing priorities.
• Identify emerging talent aligned with Red Bull’s brand values and long-term sports marketing strategy.
• Build strong relationships with athletes, agents, federations, and support teams.
• Oversee athlete contracts, performance deliverables, and b
📌 ATHLETE MARKETING MANAGER (Mumbai)
🏢 Red Bull
📍 Mumbai