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The Position
Ensuring implementation of the brand initiatives to ensure direct patient impact. And design strategies for the brand/therapy area assigned to be implemented across all state clusters
• State Accountabilities• Co-create portfolio strategy, plans and objectives leveraging outside in perspective along with the state team and oversee its implementation
• Build solid relationships with the identified key stakeholders from Key Doctors, Accounts or Government stakeholders to build Roche equity and gain customer insights
• Ensure implementation of the marketing campaigns for all Roche brands within the state




• Build the integrated state annual plan along with the cluster head, medical, access and commercial squad and ensure implementation
• Identify hurdles for the state and co create local solutions for the same
• Promotes cross-functional communication and tactical planning to maximise patient and revenue impact
• Ensure compliance of the state team with Roche and Local guidelines for all Roche Initiatives
• Develop Patient Persona based solutions.
• Customized solutions for Top TAE
• Conduct sprints for solutions for TAEs
• Liaison with Global & regional team for brand related campaigns, cross Pollination of best Practices.
• Share insights from cluster specific data on patients, diseases, patient journey etc and design solutions to increase patient impact
• Design of awareness campaigns & calculate ROIs
• Support customization of pricing and PAP solutions

• Pan Affiliate Accountabilities• Build an ann

📌 Marketing Partner (Hyderabad)
🏢 Roche
📍 Hyderabad