About Data Axle:

Data Axle Inc. has been an industry leader in data, marketing solutions, sales, and research for over 50 years in the USA. Data Axle now has an established strategic global centre of excellence in Pune. This centre delivers mission critical data services to its global customers powered by its proprietary cloud-based technology platform and by leveraging proprietary business and consumer databases.

Data Axle India is recognized as a Great Place to Work This prestigious designation is a testament to our collective efforts in fostering an exceptional workplace culture and creating an workplace where every team member can thrive.

General Summary:

This position is responsible for planning, executing, and optimizing integrated demand generation campaigns that drive pipeline and revenue against our vertical market priorities.

The Demand Generation Manager builds and manages multi-channel campaigns spanning email marketing, webinars, paid media, and events, and works closely with Sales, Marketing Operations, Content,



and Product Marketing to ensure programs are aligned to vertical priorities and business goals. This role owns pipeline and revenue targets for assigned verticals, applies demand generation best practices to continuously improve campaign performance, and partners with Sales on lead follow-up, funnel conversion, and shared goal attainment.

Essential Job Functions: *

• Design, build, and execute integrated demand generation campaigns across email, webinars, paid media, and events to support vertical priorities.

• Own pipeline and revenue targets for assigned verticals, tracking performance against goals and adjusting tactics as needed.

• Develop multi-touch nurture and campaign journeys that move prospects through the funnel from awareness to opportunity.

• Plan, promote, and execute webinars and virtual events, including content coordination, promotion, registration, and follow-up.

• Manage paid media programs (search, social, displ

📌 Sr Assoc Demand Generation (Pune)
🏢 Data Axle
📍 Pune