Job Description:
Job Purpose
Mars Snacking brings together iconic brands and distinctive capabilities to shape the future of snacking. Within the portfolio, this role will be the voice of the consumer and a strategic partner to Marketing, while also working closely with R&D; and Sales to support product development and solve business challenges.
The role will turn consumer, shopper, category and business data into explicit choices that strengthen brand strategy, accelerate innovation and unlock sustainable growth.
Key Responsibilities
Shape portfolio and brand strategy
• Build and deliver a focused learning agenda aligned to the portfolio’s biggest growth questions and commercial priorities.
• Synthesize consumer, category, cultural and competitive signals to identify penetration, frequency, premiumisation and market-level growth opportunities.
• Partner brand and category teams to translate insights into sharper strategies, propositions, communication and activation choices.
Lead insight-driven innovation and mix development
• Guide innovation and renovation from opportunity identification through concept, product, pack, pricing, communication and launch learning.
• Design fit-for-purpose qualitative and quantitative learning plans, balancing rigour, agility, cost and speed.
• Bring deep consumer and cultural understanding to create distinctive, locally relevant mixes and improve first-time-right decision making.
Connect data to action
• Work Hands-on and deep dive into Retail Audit, Household Panel, Brand Tracking, point-of-sale, digital commerce, media, internal sales and other available sources to deliver one coherent business story.
• Lead regular performance reviews and deep dives, moving beyond reporting to diagnose the “why”, identify growth opportunities and recommend actions.
• Partner stakeholders on marketing effectiveness, pricing, portfolio and channel questions using advanced analytics and experimentation where relevant.
Build consumer and sho
📌 Senior Manager (Mumbai)
🏢 Mars
📍 Mumbai