As a Growth & Performance Specialist, you’ll own key parts of the growth funnel — from acquisition and lead generation to conversion, retention and re-engagement.
This is a hands-on role. You’ll be expected to identify opportunities, build solutions, test, measure and optimise rather than simply manage agencies or campaigns.
You’ll work closely with Product, Tech, CRM and Business teams, while independently driving execution wherever possible.

What You’ll Own1. Performance Marketing
• Own Google, Meta and YouTube campaigns with a focus on ROAS, CAC, CPL, conversion and lead quality
• Manage budgets, audiences, creatives, landing pages and campaign optimisation
• Run experiments and scale what works

2. Analytics & Attribution
• Own GA4, GTM, Google/Meta tracking, conversion events and UTM structures
• Track the journey from acquisition to booking
• Build dashboards and identify funnel, attribution and tracking gaps

3. CRM & Marketing Automation
• Drive growth through Zoho CRM
• Build lead attribution, scoring, segmentation and lifecycle journeys
• Automate lead nurturing,



follow-ups and re-engagement
• Identify funnel drop-offs and build interventions to improve conversion

4. WhatsApp & Conversational Growth
• Build and optimise WhatsApp chatbot and conversational journeys
• Automate lead qualification, routing and follow-ups
• Connect WhatsApp journeys with CRM and analyse conversion

5. Website Growth & CRO
• Analyse customer journeys and identify conversion bottlenecks
• Improve landing pages and website conversion
• Define and prioritise CRO opportunities based on business impact
• Work with Product/Tech to implement and test improvements

6. SEO & Organic Growth
• Drive technical and on-page SEO, including keyword research, internal linking, schema and indexing
• Use Google Search Console and Core Web Vitals to improve organic visibility and qualified traffic

7. AI & Growth Automation
• Experiment with AI across search, content, acquisition, automation and

📌 Growth Marketing Associate (New Delhi)
🏢 TIRUN Travel Marketing
📍 New Delhi